WHY DIDN'T WE THINK OF THEM BEFORE
| Title | WHY DIDN'T WE THINK OF THEM BEFORE |
| Brand | TAYLORS OF HARROGATE |
| Product/Service | TAYLORS OF HARROGATE COFFEE BAGS |
| Category |
A04. Production Design / Art Direction |
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Entrant
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LUCKY GENERALS London, UNITED KINGDOM
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Idea Creation
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LUCKY GENERALS London, UNITED KINGDOM
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Production
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SMUGGLER London, UNITED KINGDOM
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Credits
| Lucky Generals Lucky Generals |
Lucky Generals |
Lucky Generals |
Write a short summary of what happens in the film
Taylors have launched a range of Coffee Bags so that people don't have to compromise to enjoy a proper coffee, but not enough people know they exist. The campaign aims to drive awareness and trial of the product by shining a spotlight on the genius invention of coffee bags. The campaign entitled, ‘Why didn’t we think of them before?’ features a number of comical scenarios where the idea of coffee bags was scuppered throughout history: from a salesman falling out of a train door, to a Taylors employee constantly being interrupted by a ship’s loud fog horn.