Title | ROCHE - MS DISEASE |
Brand | ROCHE |
Product/Service | AWARNESS OF MS DISEASE AND THE IMPORTANCE OF CORRECT TREATMENT |
Category |
A03. Casting |
Entrant
|
MILTTON Helsinki, FINLAND
|
Idea Creation
|
MILTTON Helsinki, FINLAND
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Additional Company
|
EVERMADE Helsinki, FINLAND
|
Credits
Erkko Mannila |
Miltton Creative |
Creative Director |
Roope Sandberg |
Miltton Creative |
Art Director |
Ella Antila |
Miltton Creative |
Art Director |
Eija Anteroinen |
Miltton Creative |
Account Director |
Inka Kosonen |
Miltton Creative |
Agency Producer |
Pekka Harala |
Otto Production |
Director |
Niels Thastum |
Otto Production |
Director Of Photography |
Ari Laitinen |
Otto Production |
Producer |
Anthony Bentley |
Otto Production |
Editor |
Anné Kulonen |
Otto Production |
Composer |
Timo Anttila |
Otto Production |
Sound Designer |
Timo Luomanen |
Otto Production |
Colorist |
Milan Gromilic |
Otto Production |
Choreographer |
Aljosa Spajic |
Otto Production |
Production Designer |
Jelena Djordevic |
Otto Production |
Costume designer |
Natasa Krstic |
Otto Production |
Make up and hair |
Write a short summary of what happens in the film
Saara is twenty-year-old woman, whose is interested in dancing. She starts to get some kind of symptoms, and goes to doctor.
From this moment film divides in two in vertical split screen. We see two films in top of each other and the scenes are the same, but the consequences to Saara differ.
She gets two diagnosis from two different doctors. Both find her to be MS disease-patient, but give her two different kind of treatments.
And as the film goes on, we see that the other treatment works much better and lets her continue with normal life and dancing. The other treatment makes her quit dancing and forces her eventually to wheelchair.
Cultural / Context information for the jury
In Finland (and most of the Western countries) MS-disease patients usually get their treatment orally at home.
A few years ago Roche introduced another treatment for the MS-disease, which is given once in a six months intravascularry in hospital.
The treatment is more expensive, but can be much more efficient in certain types of MS-disease. The main problem is dual budget reimbursement: Pills orally are from the State budget and the new drug is from hospitals budget.
The film aims to raise awareness that there are different alternatives in treating MS and the patient has the right to demand right one without dependance of the budget.
Tell the jury about the casting process.
The film follows two lives of Sara on split-screen - detailing the way two alternate realities split and differ after her MS diagnosis. The big idea behind casting Sara, was that the role would be portrayed by two actresses – enabling each performer to focus 100% on one storyline only. This could be only achieved by casting a pair of twins.
Production-wise, this decision helped us also to achieve all boarded 44 shots within two long shooting days. Keeping in mind that 44 shots become 88 shots when shot split-screen style.
We cast Sara in 5 countries: England (15 pairs), Sweden (6 pairs), Hungary (2 pairs), Serbia (1 pair) and Czech Republic (1 pair). The director flew in to test shoot the most potential candidates in London and Belgrade.
All together the cast consisted of 50 background artists, 40 dancers, 8 featured roles - and two Saras portraying one.