| Title | AXE |
| Brand | VOLKSWAGEN NUTZFAHRZEUGE |
| Product/Service | MULTIVAN 6.1 |
| Category |
A09. Sound Design |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
|
Production
|
STERNTAG FILM Hamburg, GERMANY
|
|
Production 2
|
SLAUGHTERHOUSE VISUAL MANUFACTURING Hamburg, GERMANY
|
|
Production 3
|
STUDIO FUNK Hamburg, GERMANY
|
|
Production 4
|
YESSIAN MUSIC Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN AG NUTZFAHRZEUGE Hannover, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Diana Sukopp |
Grabarz & Partner |
Creative Group Head |
| Thomas Fritze |
Grabarz & Partner |
Creative Director |
| Stefan Geschke |
Grabarz & Partner |
Creative Director |
| Sarah Fröhlich |
Grabarz & Partner |
Art Director |
| Christian El-Asmar |
Grabarz & Partner |
Art Director |
| Martin Gillen |
Grabarz & Partner |
Copywriter |
| Adrian Hunold |
Grabarz & Partner |
Copywriter |
| Stephanie Kirsch |
Grabarz & Partner |
Account Manager |
| Karolina Kurzaj |
Grabarz & Partner |
Account Manager |
| Greta Breitländer |
Grabarz & Partner |
Account Manager |
| Axel Doepner |
Grabarz & Partner |
Head of Moving Images |
| Petra Ahrens |
Grabarz & Partner |
Agency Producer |
| Tobias Volkmer |
Volkswagen Nutzfahrzeuge |
Head of Marketing Communications |
| Dr. Stefan Pfeiffer |
Volkswagen Nutzfahrzeuge |
Head of Marketing Communications |
| Petra Schreiber |
Volkswagen Nutzfahrzeuge |
Head of international Advertising |
| Nicole Jordan |
Volkswagen Nutzfahrzeuge |
Head of international Advertising |
| - - |
PHD Media |
Media Agency |
| Hanna Göcke |
PHD Media |
Group Manager Client Service |
| - - |
Sterntag Film GmbH |
Film Production |
| Kay Kienzler |
Sterntag Film GmbH |
Director |
| Maher Maleh |
Sterntag Film GmbH |
DOP Lighting Cameraman |
| Steffen Esaias |
Sterntag Film GmbH |
Producer |
| Marissa Schwinn |
Sterntag Film GmbH |
Producer |
| - - |
Slaughterhouse GmbH |
Post Production |
| Henning Martens |
Slaughterhouse GmbH |
Producer |
| - - |
Studio Funk Hamburg |
Sound Studio |
| Christof Weische |
Studio Funk Hamburg |
Sound Engineer |
| - - |
Yessian |
Music Production |
| Ingmar Rehberg |
Yessian |
Executive Producer |
| Lukas Lehmann |
Yessian |
Producer |
Write a short summary of what happens in the film
A rainy afternoon. The sun is about to set. A Multivan 6.1 with a family inside is driving on a lonely road in the woods. You can feel that something dangerous is looming. Suddenly, a man with an axe is hammering a self-made „speed limit 10“ sign into the wet ground. The Multivan’s Sign Assist recognises it immediately, the mother behind the wheel slows down. Suddenly, she sees the axe man on the road, ready to attack. Rather unimpressed, the mother signalizes him that she’s got more important things to do. After a brief discussion with her also totally relaxed daughter, she calmly drives around the confused axe man and leaves him behind. Looks like the Multivan 6.1 is so safe that nothing can make you lose your calm anymore.
Tell the jury about the elements of sound design.
For the sound design two elements were essential: a state-of-the-art horror movie climax and our comedic twist. But compared to typical Hollywood movies, 40 seconds is a short amount of time. That’s why our climax had to give you chills right away. It combines typical genre elements like Pizzicato violins, whooshes and drones with ultra-realistic sounds like heavy rain that feels like it’s coming right through your clothes, cracking branches and loud grunts of our axe man. Sometimes so close, you get the feeling he’s right next to you. The dark atmosphere is underlined by a subfrequented bass line accompanied by scratchy ripped violins. To highlight our comedic twist, we break the climax at the highest point, reduce the score and the rain to a minimum and replace all the dangerous sounds with the calmness and almost silence of the car’s interior – which makes the axe man look pitiful.