| Title | THAT'S FLUENT |
| Brand | FLUVIUS |
| Product/Service | FLUVIUS |
| Category |
A06. Editing |
|
Entrant
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BBDO BELGIUM Brussels, BELGIUM
|
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production 2
|
HAMLET Brussels, BELGIUM
|
|
Production 3
|
PFX Praha 5, HUNGARY
|
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Production 4
|
SONHOUSE Brussels, BELGIUM
|
Credits
| Jasper Verleije |
BBDO Belgium |
Art Director |
| Sarah Huysmans |
BBDO |
Copywriter |
| Klaartje Galle |
BBDO Belgium |
Associate Creative Director |
| Patricia Van De Kerckhove |
BBDO Belgium |
Head of RTV |
| Barbara De Laet |
BBDO Belgium |
Strategist |
| Sebastien De Valck |
BBDO |
Creative Director |
| Arnaud Pitz |
BBDO |
Creative Director |
| Jasper Vanhauwaert |
BBDO Belgium |
Videographer |
| Eric Leurquin |
BBDO Belgium |
Head of design |
| Frank Schouwaerts |
BBDO Belgium |
Designer |
| Wolfberg Wolfberg |
HAMLET |
Director |
| Jelle Robbeets |
HAMLET |
Producer |
| Lauranne Crahay |
HAMLET |
Producer |
| Ruben Goots |
HAMLET |
Executive Producer |
| Jason Felstead |
HAMLET |
Executive Producer |
| Thomas Hofman |
HAMLET |
Executive Producer |
| Dominique Ruys |
HAMLET |
Post Production |
| Leslie Verbist |
HAMLET |
Post Production |
| Wim Vanswygenhoven |
HAMLET |
Director Of Photography |
| Simone Rau |
PFX Prague |
Editor |
| Marek Kralovsky |
PFX Prague |
Editor |
| Radek Svoboda |
PFX Prague |
Color grader |
| Stepanek Frantisek Frantisek |
PFX Prague |
VFX supervisor |
Write a short summary of what happens in the film
We get to see a very busy intersection where traffic, pedestrians, skateboarders, bikers, etc. miraculously flow together. Despite some bare misses, everything goes unrealistically smooth. This very fluent scene is visualised through one fix shot, accompanied by a bare-minimum VO and music by Frank Bercellini.
Tell the jury anything relevant about the edit. Do not name the editor.
Key was to make an extremely detailed master shot using on set video mixer. To make sure that the editor could later make a single shot edit where all the actions entered the scene and the final choreography would go smoothly all the way through. Later in the edit we followed our animatic we had prepared beforehand to give the scene its basic structure. Later we started adding more actions to make the scene even richer in its crowdiness.