| Title | MONSTER |
| Brand | VW |
| Product/Service | VW CARS |
| Category |
A09. Sound Design |
|
Entrant
|
750MPH London, UNITED KINGDOM
|
|
Idea Creation
|
adam&eveDDB London, UNITED KINGDOM
|
|
Production
|
O POSITIVE London, UNITED KINGDOM
|
Credits
| Sam Ashwell |
750 MPH |
Head Sound Engineer |
| David Shane |
O Positive Films |
Director |
| Ant Nelson |
adam&eveDDB |
Executive Creative Director |
| Mike Sutherland |
adam&eveDDB |
Executive Creative Director |
| Rebecca Holt |
adam&eveDDB |
Agency Producer |
Write a short summary of what happens in the film
Opening on an industrial military base, we see troops of soldiers trying to secure an unseen creature in a giant metal container. While the soldiers fire off rounds, the metal box starts to shake and dent as the monster tries to escape. When tranquilliser rounds fail to penetrate the skin of this unseen creature, one brave driver offers to insert the sedative orally.
Cultural / Context information for the jury
This spot is part of VW latest campaign 'Movie Star Confidence' in which the driver of a VW, calmly and confidently deals with stressful scenarios with movie-star like confidence.
Tell the jury about the elements of sound design.
The brief on VW ‘Monster’ was to create this filmic world and the voice of the worldly beast. Various animal sounds were experimented with and processed in different ways to create the presence of this unseen creature. Many hours were spent working on the foley and spot effects to build up the intensity of this world.