PARIMATCH - FIRED UP TO WIN!
| Title | PARIMATCH - FIRED UP TO WIN! |
| Brand | PARIMATCH |
| Product/Service | PARIMATCH |
| Category |
A11. Visual Effects |
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Entrant
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DC DIGITAL CHOO Limassol, CYPRUS
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Idea Creation
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DC DIGITAL CHOO Limassol, CYPRUS
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Production
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DC DIGITAL CHOO Limassol, CYPRUS
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Credits
| Vladimir Kobets |
Digital Choo |
Creative Director |
| Iryna Kurochkina |
Digital Choo |
Founder & CEO |
| Olga Pozharskaya |
Art-director |
Art Director |
| Anastasiya Kovalenko |
Digital Choo |
Copywriter |
| Nataliya Streltsova |
Digital Choo |
Project Co-ordinator |
Write a short summary of what happens in the film
The camera takes us through the main scenery of the film with sports players in the center of each “battlefield”. It’s quiet, like before the storm. No action takes place, only tension of an upcoming blast.
The main hero is challenging the viewer to take a trip with him towards the new challenges and experience.
The scenery comes alive. Athletes are in natural action, each representing own sport category. The main hero moves through each scene with ease and interacts with athletes as if he is superfast and the athletes are in slo-mo. The hero is playing with them. He conquers each sport without breaking a sweat and with a smile on his face. No tension. Only passion.
The hero holds the power to overcome any trial at the tip of his finger – on his smartphone.
Confident, even bold self-expression marks the hero as a victor in any challenge.
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
The visual aesthetics of the project manifest in the form of neon light charges.
To show the hero as an unchallenged victor, turning any obstacle to his advantage, we used the mix of 2 shooting speeds: athletes in super-slo-mo (2000 fr/s) and hero interacting with them in real time. Due to a lack of time, we could not allow to use MotionControl. The solution was found in cooperation with producer Benjamin Nicolas – we used Q-take technology to deliver the best result in a short time-frame.
On the set we literally tamed all the elements. We plated real jungles on the set, created a sand storm with huge fans and dozens of sand bags. Burned a giant metallic grid. Poured hundreds of liters of rain and instantly dried them with vacuum cleaners for the next scenes. We used dozens of neon lamps and cut the cloudy space with powerful light