Title | THE LIFT |
Brand | BIANCO FOOTWEAR |
Product/Service | BIANCO FOOTWEAR - SHOES |
Category |
A01. Direction |
Entrant
|
NEW LAND Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Production
|
NEW LAND Copenhagen, DENMARK
|
Credits
Thomas Hoffmann |
&Co. |
Creative Director |
Lea Flodgaard |
&Co |
Art Director |
Katrine Winblad |
&Co |
Art Director |
Mathias Trads |
&Co |
Copywriter |
Peter Vojnovic |
&Co |
Graphic Designer |
Rasmus Philip |
&Co |
Social Media Planner |
Sarita Montenegro |
&Co |
Account Manager |
Christian Grosen |
&Co |
Account Director |
Anne-Mette Lund |
&Co |
In-house Producer |
Thor Brammer Jacobsen |
New Land |
Executive Producer |
Maria-Louise Ottesen |
New Land |
Producer |
Daniel Kragh-Jacobsen |
New Land |
Director |
Jasper Spanning |
Art Official Agency |
Director Of Photography |
Gustav Pontoppidan |
Art Official Agency |
Production Designer |
Anders Singh Vesterdahl |
10db |
Music Composer |
Carla Luffe |
The Talent Group |
Editor |
Mathias Dehn |
Simply Studio |
Sound Design |
Write a short summary of what happens in the film
In a film set entirely within the confines of a lift, we follow two people who fall in love, without the other ever knowing.
We gain insight into their thoughts by way of subtitles. They plot and scheme ways to break the ice, without ever opening their mouths. And that quickly becomes the central conflict. Their overthinking holds them from acting on their desires.
The film is an intimate and often awkward look into the heads of two people paralysed by their own thoughts. And by the end, we wish nothing more than they’d “Step out of their head.”
Tell the jury anything relevant about the direction. Do not name the director.
A single location film relies entirely on story and a magnificent cast, and it is obvious that this director has complete control of both of these aspects.The film has complet control of its viewers engagement.
Even though this is a skippable commercial, the director dares to ease into the narrative, controlling pacing and exposition. There is a clear overall trust in the solid dramatic question: Will they get each other at the end? And we are never left to be bored in the narrative, but stay, because we absolutely must know.
At the same time, with a fairly limited budget for a commercial and therefore a small pool of talents to choose from, this director’s instinct for casting proves to be spot on. The actors in this film convey awkwardness, insecurity and loving desperation with utmost perfection, and the truthfulness of the situations the film portrays always feel cringeworthily real.