| Title | TRY AGAIN |
| Brand | UBISOFT |
| Product/Service | TRIALS RISING |
| Category |
A07. Use of Original Music |
|
Entrant
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84.PARIS, FRANCE
|
|
Idea Creation
|
84.PARIS, FRANCE
|
|
Production
|
BIRTH Paris, FRANCE
|
|
Production 2
|
AOC PARIS Paris, FRANCE
|
Credits
| Olivier BIENAIME |
84.PARIS |
Executive Creative Director |
| Hervé BIENAIME |
84.PARIS |
Executive Creative Director |
| Léo SATTIN |
84.PARIS |
Art Director |
| Julien SIPRA |
84.PARIS |
Copywriter |
| Nicolas CAMILLINI |
84.PARIS |
Planning Director |
| Pierre OTMANINE |
84.PARIS |
Agency Producer |
| Quentin ELLOW |
84.PARIS |
Account Manager |
| Arnaud DEPAUL |
84.PARIS |
Managing Director |
| Hugues de la Brosse |
BIRTH |
Director |
| Fabrice Smadja |
AOC |
Music |
| Arthur Emorine |
BIRTH |
Producer |
| Hugo Legrand-Nathan |
BIRTH |
Producer |
| Guillaume Carmona |
UBISOFT |
Marketing Director |
| Pierre Miazga |
UBISOFT |
Marketing Director |
| Florian Pralat |
UBISOFT |
Marketing Manager |
| WAT WAT |
AOC |
Music Artist |
Write a short summary of what happens in the film
For the release of the game "Trials Rising" - a motocross game - Ubisoft France entrusted the agency with the conception & the production of a launch trailer broadcast on digital media.
“Try Again”, the game’s official launch film, takes on a comedic tone and evokes the kind of self- sacrifice players need to progress, as indicated by the game’s motto “Eat Dirt, Taste Victory”. The music video parody features a motocross pilot performing the titular song as he explodes into different real life situations where players need a bit of encouragement to pick themselves up, dust themselves off, and.. try again. A young skater takes a spill, a band rehearsal isn’t going well, a football team losing – in each different vignette, the motocross pilot steps in for moral support.
Tell the jury about the creation of the original music track.
Trials Rising is a game with a large community that likes to challenge itself to succeed in all the races of the Trials saga. They know that to succeed they have to fall again and again.
It was important to create an anthem to all these players, able to transcribe the motto of the game "Eat Dirt, Taste Victory": Try Again.
The agency wrote the lyrics in collaboration with a French band called WAT. This track "Try Again" talks about some moments in life when you have to try again and encourages players to never give up and override themselves.
As for the musical style, we wanted to work on a sound close to the sounds already present in the game, i.e. pop / rock with a touch of electro. The rhythm is intended to be stimulating, just like the game.