GIRLS JUST WANT TO HAVE FUN
| Title | GIRLS JUST WANT TO HAVE FUN |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG |
| Category |
A08. Use of Licensed or Adapted Music |
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Entrant
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CHEIL GERMANY Frankfurt, GERMANY
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Idea Creation
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CHEIL GERMANY Frankfurt, GERMANY
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Production
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ANORAK Berlin, GERMANY
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Production 2
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PLAYDIS! Berlin, GERMANY
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Credits
| Harald Linsenmeier |
Cheil Germany |
Executive Creative Director |
| Daniel Gumbert |
Cheil Germany |
Creative Director |
| Jens Orrillo |
Freelance |
Creative Director |
| Cindy Steigerwald |
Cheil Germany |
Agency Producer |
| Stefan Prilipp |
Cheil Germany |
Business Director |
| Jonas Niedling |
Cheil Germany |
Account Manager |
| Tobias Steinhauser |
Anorak Film |
Executive Producer |
| Bjoern Levy |
Anorak Film |
Producer |
| Tristan Holmes |
Freelance |
Director |
| Danny Hiele |
Freelance |
Director Of Photography |
| Nils Landmark |
Freelance |
Editor |
| Cam Ballantyne |
Freelance |
Sound Designer |
| Philipp Lenz |
A.R.T. Studios |
Sound Engineer |
| Simonne Jones |
PlayDis! |
Singer |
| Filomena Alder |
Freelance |
Agency Producer |
Write a short summary of what happens in the film
As a sponsoring partner of the German Soccer Association (DFB), Samsung proudly supported the German national women's soccer team during the 2019 World Cup in France. Under the motto "Show the world what you're made of" the brand aimed to clear up the prejudice that women are lightweights, can't fight, don’t try hard enough, and in general just want to have a good time. Because nothing could be more wrong than that. True to this, the spot shows the physical and mental challenges the national team's women have to constantly go through in an intense collage offset to a new and musically stripped-down cover version of the pop classic "Girl's just want to have fun."
Tell the jury about the choice of music track.
A new cover version of Cindy Lauper's 80s smash hit "Girls just want to have fun" provided the perfect musical backdrop to effectively dramatize the contrast between today's women’s determination and passion on the one hand and misogynistic perceptions on the other, contributing to a rallying cry for women empowerment on and off the pitch.