| Title | GIGACUBE |
| Brand | VODAFONE |
| Product/Service | GIGACUBE |
| Category |
A11. Visual Effects |
|
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
|
Production
|
ANORAK Berlin, GERMANY
|
|
Production 2
|
THE MILL BERLIN GMBH, GERMANY
|
|
Production 3
|
WHITE HORSE MUSIC Hamburg, GERMANY
|
Credits
| Robert Andersen |
Jung von Matt |
Executive Creative Director |
| Jens Pfau |
Jung von Matt |
Executive Creative Director |
| Alexander Norvilas |
Jung von Matt |
Creative Director |
| Johannes Haverkamp |
Jung von Matt |
Executive Producer |
| Lars Wippermann |
Jung von Matt |
Copywriter |
| Jonas Bolzenius |
Jung von Matt |
Art Director |
| Florian Laufenberg |
Jung von Matt |
Client Service Director |
| Meral Senne |
Jung von Matt |
Senior Projectmanager |
| Sebastian Strasser |
Anorak Film GmbH |
Director |
| Joost Van Gelder |
Anorak Film GmbH |
DOP Lighting Cameraman |
| Christoph Petzenhauser |
Anorak Film GmbH |
Executive Producer |
| Björn Krueger-Levy |
Anorak Film GmbH |
Producer |
| Tirso Diaz-Jares |
Anorak Film GmbH |
1st AD |
| Chela Olea |
Anorak Film GmbH |
Hair & Make Up |
| Justin Stiebel |
The Mill Berlin GmbH |
Executive Producer |
| Nicole Duncan |
The Mill Berlin GmbH |
Producer |
| Supreetha Murthy |
The Mill Berlin GmbH |
Producer |
| Judit Jakli |
The Mill Berlin GmbH |
Production Coordinator |
| Dan Williams |
The Mill Berlin GmbH |
Creative Director |
| Ross Urien |
The Mill Berlin GmbH |
Design CD |
| David Hempstead |
The Mill Berlin GmbH |
VFX Producer |
| Carl Norton |
The Mill Berlin GmbH |
VFX Producer |
| Stefan Susemihl |
The Mill Berlin GmbH |
2D Lead Artist |
| Alberto Lara |
The Mill Berlin GmbH |
Animation |
Write a short summary of what happens in the film
The focus of the film “The Gate” is the front singer of a band. She is lost in the mayhem of the Internet. Countless different iconic internet characters force their way to far too small exits. Parallel to this we see a young woman in the real world who is trying to stream a music video on her Laptop.
While the Band – lead by our protagonist – hopelessly fights their way to an internet access point, our real-life girl connects the Vodafone GigaCube 5G at her home. The redemption in the manifested internet hall comes in the form of a huge gate connecting the two worlds. The content is literally sucked from the internet and the band ends up as the long-awaited music video on the young woman’s device.
Cultural / Context information for the jury
Germanys landline Internet compared to other countries is very slow. It even gets worse when you look at rural areas. Sometimes you can’t even watch a music video without continuous buffering, especially when other content is literally blocking the cable. Vodafones mobile network however covers almost every place in Germany. That makes the Vodafone GigaCube 5G the perfect substitute for Highspeed Internet over landline and the campaign tailor-made for the German market.
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
The Mill helped bring to life this action packed, energetic spot for Vodafone and their new 5G network. Working closely with Director Sebastian Strasser the Mill designed a whole list of Original CG assets for this film. Using detailed photo references as well as 360 footage the team extended the physical space into the dome we see in the final picture, to manifest the abstract concept of the internet as a room. Original CG assets including 2 Robots were designed, built and seamlessly integrated into the live action plates to add to the created mayhem.
Over 30 artists worked tirelessly on this project over the course of 6 weeks total production time and only 3.5 weeks from Offline Approval.