| Title | THE CLINK MACHINE |
| Brand | STUDIO BRUSSEL |
| Product/Service | MEDIA |
| Category |
A04. Production Design / Art Direction |
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Entrant
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VRT Brussels, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
|
Production
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DDB BRUSSELS, BELGIUM
|
Credits
| Jolien Elegeert |
DDB Brussels |
Concept Provider |
| Odin Saillé |
DDB Brussels |
Creative Director |
| Dieter Deridder |
DDB Brussels |
Creative Director |
| Raf Wathion |
Czar |
Director |
| Silvie Erzeel |
DDB Brussels |
Account Manager |
| Philippe Gerin |
DDB Brussels |
Strategy |
| Erik Van Overloop |
DDB Brussels |
TV Producer |
| Eurydice Gysel |
Czar |
Executive Producer |
| Rien Behaeghe |
Czar |
Producer |
| Kris Vandegoor |
Czar |
DOP Lighting Cameraman |
Write a short summary of what happens in the film
DDB Brussels designed a TV spot to thank all the participants of De Warmste Week. That is to say almost all of Flanders! No less than 1.986 charitable organizations were registered for which people were able to organize solidarity actions. We translated this amazing result into a TV spot with as many champagne glasses as there were of participating organizations. DDB illustrated this good news with a unique installation: 1,998 glasses that clink together to symbolize every charity that was helped.
The 50-second spot takes you along a wooden structure (specially created for the occasion) on which the 1,986 glasses clink for the new year. This magnificent work is the work of Tanker who used a remote controlled car to put the glasses in motion.
Cultural / Context information for the jury
In the week before Christmas, people in Flanders are at their most generous. De Warmste Week (meaning The Warmest Week) was first organised several years ago by the public radio station Studio Brussel. Three radio hosts sleep in a tent and host a radio show for one week straight to raise awareness and money for all kinds of charities, big and small. Since then, the initiative has grown enormously. Each year more people and businesses donate or organise an event to raise money. More people come visit the radio hosts, tell about their initiative and share their personal story. More artists do live performances to raise money. And each year, a record amount of money is collected for a record numer of charities. With €17.286.122 raised for 1.986 charities in just one week, De Warmste Week 2018 showed Flanders from its most charming side.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
We built a special installation: a long track, lined with 1.986 glasses, in a warehouse. To clink all the glasses, a custom-made RC car drove around the track. We especially designed the feet of the glasses adding laser cut wood as counterbalance, making the glasses clinked smoothly when the car bumped into them.