Title | COME GIVE ME LOVE |
Brand | THE SWEDISH CANCER SOCIETY |
Product/Service | PINK RIBBON |
Category |
A04. Production Design / Art Direction |
Entrant
|
KING Stockholm, SWEDEN
|
Idea Creation
|
KING Stockholm, SWEDEN
|
Production
|
INDIO Stockholm, SWEDEN
|
Credits
Adam Gäfvert |
King |
Art Director |
Pontus Ekström |
King |
Copywriter |
Lena Ivarsson |
King |
Account Manager |
Tom Hedström |
King |
Account Executive |
Michaela Wehtje |
King |
Planner |
Per Wilson |
King |
Planner |
Caroline Hallersjö |
King |
Studio Manager |
Frank Hollingworth |
King |
Creative Director |
Sunit Mehrotra |
King |
Account Supervisor |
Joanna Nordahl |
Indio |
Director |
Sergej Isarel |
Indio |
Producer |
Erik Henriksson |
Erik Henriksson |
Photographer |
Markus Ahlm |
Colony |
Agency Producer |
Joel Bringmark |
Colony |
Online |
Veronica Espmark |
The Swedish Cancer Society |
Advertiser's Supervisor |
Ted Gärdestad |
Ted Gärdestad |
Music and Lyrics |
Kenneth Gärdestad |
Ted Gärdestad |
Music and Lyrics |
Rebecca Edwards |
Universal Music Publishing |
Music Licensing Manager |
Jan Friberg |
Universal Music |
Product & Licensing Manager |
Sofia Kappel |
Sofia Kappel |
Cast |
Felicia Truedsson |
Felicia Truedsson |
Cast |
Elin Ström |
Elin Ström |
Casting |
Ola Bäccman |
Ola Bäccman |
Grade |
Lene Willumsen |
Lene Willumsen |
Scenographer |
Kit Wells |
Kit Wells |
Film Editor |
Linn Eklund |
Linn Eklund |
Stylist |
Martin Mighetto |
Martin Mighetto |
Sound Designer |
Write a short summary of what happens in the film
Come Give Me Love tells the story of two young sisters whose life gets turned upside down when one of them gets diagnosed with cancer. Through intimate scenes we follow the story from the younger sister Saga’s point of view. Her big sister and hero are suddenly forced into cancer treatment just when her life as a young adult is about to start. Saga feels powerless and scared when someone she’s been taking for granted slowly slides away in front of her eyes.
Cultural / Context information for the jury
The Pink Ribbon campaign from The Swedish Cancer Association (SCA) has been an annual campaign in Sweden since 2003. A hugely successful campaign that gave the Swedish people both hope and a belief that a breast cancer diagnoses no longer needs to be a death sentence. There has been an increased survival rate but continued financial support for cancer treatment research is of absolute importance.
The song Come Give Me Love is a lesser known classic performed by Swedish artist Ted Gardestad. He was just 17 years old when the song was released. The lyrics tells the story of a loved one who’s slipping away and the dedication to keep loving her no matter what. Gardestad is considered to be one of Sweden’s most famous artists of all time. His legendary status was further enhanced by the 2018 biopic, Ted - Show me Love.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
To emotionally engage our audience the challenge was to create a rich and believable story with a very limited budget. This meant sacrificing much of the comfort for the agency and production team during shoot to afford extensive casting, believable set design, styling and probably most importantly the cinematic look. This film is shot on 35 mm using handheld camera and mostly natural light. Purposely resulting in a cinematic look combined with a natural feeling and intimacy. Water is used as an artistic metaphor for life. But water could also kill you. Growing up close to the ocean the sisters swim together, play in a sprinkler and jump from cliffs. But when one of them isn’t there anymore the element of water suddenly becomes threatening. The first thing we hear in the film is the sound of waves, like a slow heartbeat.