Title | FOREVER YOUNG |
Brand | AUDI AG |
Product/Service | AUDI USED CARS |
Category |
A03. Casting |
Entrant
|
THJNK Hamburg, GERMANY
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
Production
|
INDIANA PRODUCTION COMPANY Rome, ITALY
|
Production 2
|
WARNER MUSIC CENTRAL EUROPE Hamburg, GERMANY
|
Credits
Gerrit Zinke |
thjnk hamburg gmbh |
Managing Director Creation |
Michel Foertsch |
thjnk hamburg gmbh |
Creative Director Copy |
Andreas Wagner |
thjnk hamburg gmbh |
Creative Director Art |
Jenne Genser |
thjnk hamburg gmbh |
Creative Senior Art |
Bronco Wewer |
thjnk hamburg gmbh |
Creative Senior Art |
Katarina Korobkina |
thjnk hamburg gmbh |
Creative Junior Art |
Henning Kortmann |
thjnk hamburg gmbh |
Creative Copy |
Desiree Tempel |
thjnk hamburg gmbh |
Account Director |
Tabea Nolte |
thjnk hamburg gmbh |
Account Manager |
Thomas Nabbefeld |
thjnk hamburg gmbh |
Agency Producer |
Harald Zwart |
Indiana Production |
Director |
Geir Andreassen |
Indiana Production |
Cameraman |
Write a short summary of what happens in the film
With the film “Stay young forever” parts of the multi point check within the Audi approved :plus program are presented in a charming way. Thanks to this comprehensive check Audi used cars seem to “stay forever young”. The film is accompanied by the well-known song “Forever young” by Alphaville interpreted by a passionate Audi technician.
Tell the jury about the casting process.
We were looking for a character to play our Audi mechanic that was just a little bit different: we wanted someone who isn’t your typical correct, dutiful car mechanic but someone who can carry the film with his energy. We needed a character with so much passion for his work and the beautiful Audi, someone who can get lost 100% in the music and his emotions. But at the same time is trustworthy enough to check an Audi. We didn’t want slapstick comedy but true feelings and passion.