| Title | THE NEW BEAT | DETROIT |
| Brand | AUDI AG |
| Product/Service | AUDI.COM |
| Category |
A08. Use of Licensed or Adapted Music |
|
Entrant
|
LOVED Hamburg, GERMANY
|
|
Idea Creation
|
LOVED Hamburg, GERMANY
|
|
Production
|
LOVED Hamburg, GERMANY
|
Credits
| Mieke Haase |
loved GmbH |
CEO Creative |
| Julia Kerschbaum |
loved GmbH |
Designer Senior |
| Sabine Cole |
loved GmbH |
Editor In Chief |
| David Fischer |
Freelancer |
Photographer |
| Simon Roloff |
Freelancer |
DOP Lighting Cameraman |
| Daniela Sutter |
loved GmbH |
Account Director |
| Sean Kirby |
Freelance Editor |
Editor |
| Jan Schlüter |
WITTY MUSIC AGENCY |
Managing Partner |
| Ilker Yilmazalp |
thjnk AG |
Creative Project Supervisor |
Write a short summary of what happens in the film
A city rises from its ruins, with the power of local initiatives exerting a magnetic pull on the creative class in the U.S. Detroit was always tougher, more challenging and wilder than other places.
We take a trip to a city full of hope, together with the originator of techno music, Juan Atkins
– celebrating 30 years of techno.
Cultural / Context information for the jury
The AUDI brand is about more than cars, it’s about movement. Therefore AUDI presents protagonists who are pioneers. Like Juan Atkins, originator of techno music. Because what most people don't know: Techno wasn't invented in Berlin. Techno started out as Black Music in Detroit.
Tell the jury about the choice of music track.
The music used in the film is original music of Juan Atkins, originator of techno music. It has been chosen to honor the beginnings of electronic music and show how elaborate the tracks have been even back in the 80's, when the state of the art was so different from now.