IKEA SUPPORT GROUP (ONLINE FILM)
| Title | IKEA SUPPORT GROUP (ONLINE FILM) |
| Brand | IKEA DEUTSCHLAND GMBH & CO. KG |
| Product/Service | FURNITURE FOR YOUR BEDROOM |
| Category |
A04. Production Design / Art Direction |
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Entrant
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THJNK Berlin, GERMANY
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Idea Creation
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THJNK Berlin, GERMANY
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Media Placement
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MEDIACOM Düsseldorf, GERMANY
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Production
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ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
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Additional Company
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DIGITAL SPIRIT Bucharest, ROMANIA
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Additional Company 2
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STORZ & ESCHERICH Berlin, GERMANY
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Additional Company 3
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STUDIO FUNK Berlin, GERMANY
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Additional Company 4
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ANIMATIONSFABRIK Hamburg, GERMANY
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Additional Company 5
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JOHN NOLAN STUDIO London, UNITED KINGDOM
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Credits
| Heiko Klauer |
IKEA Deutschland GmbH & Co. KG |
Country Marketing Manager |
| Tobias Vogler |
IKEA Deutschland GmbH & Co. KG |
External Communication Manager |
| Nica Söderlund |
IKEA Deutschland GmbH & Co. KG |
Project Lead |
| Immacolata Lidia Costantino |
IKEA Deutschland GmbH & Co. KG |
Project Lead |
| Michael Haas |
IKEA Deutschland GmbH & Co. KG |
Country Lead Interior Design |
| Jan Kimpel |
IKEA Deutschland GmbH & Co. KG |
Media Specialist |
| Karen Heumann |
thjnk Berlin GmbH |
Management Board Strategy |
| Stefan Schulte |
thjnk Berlin GmbH |
Chief Creative Officer |
| Hendrik Heine |
thjnk Berlin GmbH |
Chief Executive Officer |
| Sabine Kuckuck |
thjnk Berlin GmbH |
Creative Director Concept/Copy |
| Benjamin Waldt |
thjnk Berlin GmbH |
Creative Copy Senior |
| Sophie Kearney |
thjnk Berlin GmbH |
Creative Art Senior |
| Michail Paderin |
thjnk Berlin GmbH |
Creative Art Senior |
| Stephan Nürge |
thjnk Berlin GmbH |
Creative Art Junior |
| Ioana Lahr |
self-employed |
Freelance Creative Art Senior |
| Stephan Friedrich |
thjnk Berlin GmbH |
Strategy Director |
| Maria Schwarz |
thjnk Berlin GmbH |
Management Supervisor |
| Xenia Kraider |
thjnk Berlin GmbH |
Account Manager Senior |
| Loreen Abedi |
thjnk Berlin GmbH |
Account Manager |
| Julia Hener |
thjnk Berlin GmbH |
Account Manager |
| Björn Rühmann |
self-employed |
Film Director |
| Benjamin Kitchens |
self-employed |
Cameraman |
| Hermann Krug |
CFS Krug GmbH |
Agency Producer |
| Kristina Albrecht |
CFS Krug GmbH |
Agency Producer |
| Frank Siegl |
Zauberberg Productions GmbH |
Executive Producer |
| Eva Strittmatter-Power |
Zauberberg Productions GmbH |
Producer |
| Kristin Geyer |
Zauberberg Productions GmbH |
Post Producer |
| Stathis Nafpliotis |
self-employed |
VFX Coordination & Compositing |
| Alex Jurkat |
self-employed |
Editor |
| Thomas Wedekind |
self-employed |
Editor |
| Luis Almau |
Soundtree Music Publishing |
Music Composer |
| Simone Eichhorn |
self-employed |
Stylist |
| Anett Weber |
self-employed |
Special Make-up Artist |
| Nadin Wagner |
self-employed |
Special Make-up Artist |
| Kirstin Garbarde |
self-employed |
Art Department |
| John Nolan |
John Nolan Studio |
Design Puppeteers & Animatronics |
| Niki Sauer |
self-employed |
First Assistant Director |
| Kay Woitas |
Animationsfabrik GmbH |
Animation Design & Direction |
| Marco Boysen |
Animationsfabrik GmbH |
Producer |
| Malte Jensen |
Animationsfabrik GmbH |
Producer |
| Cristina Barbu |
self-employed |
Set Design |
| André König |
Studio Funk Berlin |
Sound Engineer |
| Biggi Klier |
nhb Postproduction / nhb studios Berlin GmbH |
Telecine / Grading |
| Minna Guse |
MediaCom Agentur für Mediaberatung |
Group Head Media Consulting |
| Evelin Mahn |
MediaCom Agentur für Mediaberatung |
Director Media Consulting |
| Nina Lemke |
MediaCom Agentur für Mediaberatung |
Senior Media Consulting |
| Sarina Drexhage |
MediaCom Agentur für Mediaberatung |
Senior Digital Media Consulting |
Write a short summary of what happens in the film
Our dreams are desperate. Because sleep has somehow become of no importance to people. However, without sleep, the dreams no longer have a job.
This is why the unemployed dreams meet in a support group. Whilst the complaints against the people who only care for their work-life balance are being voiced, a dream discovers the rescuing solution: IKEA. This is because IKEA provides good sleep with great mattresses and pillows. IKEA makes people aware that in their many discussions about a balanced life, they have forgotten a key factor: Sleep. After all, our life is made up not only of life and work but also, sleep.
Cultural / Context information for the jury
In Germany more and more people face difficulty when it comes to falling asleep and sleeping through the night. Sleep disorders amongst working people aged 35 to 65 have risen by 66 percent since 2010. Around 34 million people suffer from the consequences today. However, instead of giving sleep the attention it deserves, people turn a blind eye. Some, because they believe sleep is an overrated luxury in our society of performance; others tend to fight for their work-life balance, forgetting that sleep is just as important as exercise, fun and leisure. What Germany lacks is a lively discussion about sleep.
This is why IKEA set a goal with this film: to show people that sleeping is just as important and that it belongs to a balanced life, just like work and life. In reality it should be called a Work-Life-Sleep-Balance.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
This film stands in the middle of two incompatible worlds or rather in their fusion: the playful surrealism of the dream world and the sobriety of the grey reality. When both collide and the dreams land in reality, a very special charm arises.
When dreams no longer have a job - they quickly find themselves in the bleak ambience of a therapy session, carpeted, neon-lit, worn down, frustrated and robbed of their wonder which is exactly where their charm and humour then unfolds.
We wanted to feel and express the frustration, melancholy and depression of the dreams as through this, they become not only approachable and vulnerable but especially sympathetic. The pitiful monster no longer spreads fear. The sober atmosphere of the therapy room leads the beings to be empathetic as they innocently experience suffering. Through this, they begin to appear human-like.