#LIKEABOSCH

Short List
ClientROBERT BOSCH GMBH
Category A03. Casting
Title#LIKEABOSCH
Product/ServiceIOT
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Production CZAR FILM Hamburg, GERMANY
Credits
Name Company Position
Max Lederer Jung von Matt AG Executive Creative Director
Thim Wagner Jung von Matt AG Executive Creative Director
Andreas Ernst Jung von Matt AG Managing Director
David Leinweber Jung von Matt AG Group Creative Director
Jan Anderßen Jung von Matt AG Group Client Service Director
Anahita Ghanizadeh Jung von Matt AG Copywriter
Natascha Kuehn Jung von Matt AG Copywriter
Tim Kuphaldt Jung von Matt AG Senior Project Manager
Felix Mindermann Jung von Matt AG Junior Project Manager
Jankel Huppertz Jung von Matt AG Senior Producer
Bey-Bey Chen Rönz CZAR Film GmbH Senior Producer
Boris Dolkhani Robert Bosch GmbH Vice President Marketing Communications
Jochen Stein Robert Bosch GmbH Marketing Communication Manager
Tim Dworak Robert Bosch GmbH Marketing Communication Manager
Katharina Sorg Robert Bosch GmbH Marketing Communication Manager
Kai Fetzer Robert Bosch GmbH Marketing Communication Manager

Write a short summary of what happens in the film

The heart of the Like a Bosch campaign is a rap video, an adaption of the viral hit from The Lonely Island. The video shows a walk through the daily routine of an average guy, who is always on top of things, thanks to connected solutions from Bosch and therefore lives #LikeABosch. Smartphone in hand, he operates his car, lawn mower, or coffee machine in a cool, smart, and confident way – he’s in charge of things “like a Bosch.” The idea capitalizes on a rash of “Like a boss” videos and memes that have gone viral on the internet.

Tell the jury about the casting process.

The main character, who we found after a long casting process in four different cities, is a likeable down-to-earth guy, that highlights everyone can live #LikeABosch. His extra average look, authentic moves and congenial acting made the film even more recognizable.