Title	#LIKEABOSCH
Brand	ROBERT BOSCH GMBH
Product/Service	IOT
Category	A08. Use of Licensed or Adapted Music
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	CZAR FILM Hamburg, GERMANY

Name	Company	Position
Max Lederer	Jung von Matt AG	Executive Creative Director
Thim Wagner	Jung von Matt AG	Executive Creative Director
Andreas Ernst	Jung von Matt AG	Managing Director
David Leinweber	Jung von Matt AG	Group Creative Director
Jan Anderßen	Jung von Matt AG	Group Client Service Director
Anahita Ghanizadeh	Jung von Matt AG	Copywriter
Natascha Kuehn	Jung von Matt AG	Copywriter
Tim Kuphaldt	Jung von Matt AG	Senior Project Manager
Felix Mindermann	Jung von Matt AG	Junior Project Manager
Jankel Huppertz	Jung von Matt AG	Senior Producer
Bey-Bey Chen Rönz	CZAR Film GmbH	Senior Producer
Boris Dolkhani	Robert Bosch GmbH	Vice President Marketing Communications
Jochen Stein	Robert Bosch GmbH	Marketing Communication Manager
Tim Dworak	Robert Bosch GmbH	Marketing Communication Manager
Katharina Sorg	Robert Bosch GmbH	Marketing Communication Manager
Kai Fetzer	Robert Bosch GmbH	Marketing Communication Manager

Write a short summary of what happens in the film

The heart of the Like a Bosch campaign is a rap video, an adaption of the viral hit from The Lonely Island. The video shows a walk through the daily routine of an average guy, who is always on top of things, thanks to connected solutions from Bosch and therefore lives #LikeABosch. Smartphone in hand, he operates his car, lawn mower, or coffee machine in a cool, smart, and confident way – he’s in charge of things “like a Bosch.” The idea capitalizes on a rash of “Like a boss” videos and memes that have gone viral on the internet.

Tell the jury about the choice of music track.

The famous viral hit from The Lonely Island "Like a Boss" is an internet phenomenon also used as a learned expression implicating someone does something with special casualness. The choice of music was our approach to explain the complex topic of IoT in a visual and humorous way and to connect it with the word brand Bosch. That's why, we transformed "Like a Boss" into "Like a Bosch" and gave it a new meaning: not only doing something in a cool way, but smarter. As comments beneath the video show, the produced song (original melodie, new lyrics) was recognized and appreciated for its smart adaption. People are using lyrics of the song to highlight posts and GIFs - and also a Karaoke version of the song was produced and well received.