| Title | IKEA ME/WE |
| Brand | IKEA |
| Product/Service | HOME FURNISHING SOLUTIONS |
| Category |
A09. Sound Design |
|
Entrant
|
ACNE Stockholm, SWEDEN
|
|
Idea Creation
|
ACNE Stockholm, SWEDEN
|
|
Production
|
ACNE Stockholm, SWEDEN
|
Credits
| Johan Bello |
ACNE |
Executive Creative Director |
| Morten Kjaer |
IKEA Creative Hub |
Creative Director |
| Joel Lindblad |
ACNE |
Copywriter |
| Isaac Bonnier |
Acne |
Art Director |
| Tiago Pinho |
ACNE |
Senior Creative |
| Lovisa Friman Bendz |
ACNE |
COO |
| Rebecka McJannett |
IKEA |
Assignor |
| Tanja Dolphin |
IKEA |
Assignor |
| Antje Lühmann |
IKEA Creative Hub |
Assignment Leader |
| Fredrik Edling |
IKEA Creative Hub |
Senior Creative |
Write a short summary of what happens in the film
In this IKEA film, the brand borrows a few tricks from the drama that stands above the rest, the tried and tested opera. By basing their film on Giuseppe Verdi’s famous canzone “La donna è mobile” from his opera Rigoletto and re-writing it to fit a rather more modern life scenario, the film adds both humor and charm to an otherwise tricky – and often dull – subject. During 90-seconds in IKEA’s world, we’re met by relatable everyday situations where different people go between me-time and we-time, while singing to the famous melody from the 1800s.