Title | KEEP CHRISTMAS WONDERFUL |
Brand | ORANGE |
Product/Service | CHRISTMAS GIFTS COLLECTION |
Category |
A01. Direction |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
MATHEMATIC Paris, FRANCE
|
Production 3
|
PRODIGIOUS Paris, FRANCE
|
Production 4
|
750MPH London, UNITED KINGDOM
|
Additional Company
|
ORANGE Arcueil, FRANCE
|
Credits
MEGAFORCE MEGAFORCE |
ICONOCLAST |
Directors |
Nathalie Le Caer |
ICONOCLAST |
Executive Producer |
Arnaud Potier |
ICONOCLAST |
Director Of Photography |
Fabrice Delacourt |
PUBLICIS CONSEIL |
Executive Creative Director |
Kevin Salembier |
PUBLICIS CONSEIL |
Creative - Copywriter |
Julien Boissinot |
PUBLICIS CONSEIL |
Creative - Art Director |
Benjamin Auberdiac |
PUBLICIS CONSEIL |
TV Producer |
Marie Wallet |
PUBLICIS CONSEIL |
Executive Director |
Anne Dauvé |
PUBLICIS CONSEIL |
Business Director |
Emilie Jeanneau |
PUBLICIS CONSEIL |
Account Director |
Sherelle Ramire |
PUBLICIS CONSEIL |
Account Executive |
Damien Sabatier |
PUBLICIS CONSEIL |
Planning Manager |
Lucie Puybonnieux |
PUBLICIS CONSEIL |
Assistant Art Director |
Alexandre Perdereau |
PUBLICIS CONSEIL |
Assistant Art Director |
Alexia Levy |
ICONOCLAST |
Line Producer |
Marco Puig |
ICONOCLAST |
Production Designer |
Sophie Fourdrinoy |
ICONOCLAST |
Editor |
Frederic Brandon |
Mathematic |
VFX Supervisor / Lead Artist |
Coralie Rose |
ICONOCLAST |
Casting |
Lise Bouquet |
ICONOCLAST |
Styling |
Laura Warnault |
Mathematic |
Post Producer |
Franck-Hervé Marc |
Prodigious Films |
Post Production |
Mathieu Caplanne |
ICONOCLAST |
Grading |
Sam Ashwell |
750MPH |
Sound Design Arrangement |
Boris Nicou |
Prodigious Films |
Sound Studio |
Joel Tessonneau |
Prodigious Films |
Sound Studio |
Alex Firla |
Prodigious Films |
Sound Engineer |
Gaëlle Le Vu |
ORANGE |
Brand Manager |
Quentin Delobelle |
ORANGE |
Brand Manager |
Annabel Salesa |
ORANGE |
Brand Manager |
Laurence Pagny |
ORANGE |
Brand Manager |
Bruce Hoang |
ORANGE |
Brand Manager |
Ombline Thomine-Desmazures |
ORANGE |
Brand Manager |
Nathalie Laudat |
ORANGE |
Brand Manager |
Kadija Hemici |
ORANGE |
Brand Manager |
Caroline Fortabat |
ORANGE |
Brand Manager |
Laurence Poucan |
ORANGE |
Brand Manager |
Vrej Minassian |
ORANGE |
Brand Manager |
Write a short summary of what happens in the film
Let’s be honest. As perfect as we’d like Christmas to be, it’s often far from it.
All the organizing can feel like a marathon, getting your car stuck by the snow, fighting through packed shops, navigating family sensitivities… Christmas can sometimes loose a bit of its magic.
But when you really think about it, putting the magic back into Christmas isn’t such a tough thing to do. All you need is the right attentions (and yes ! By that, we mean the right gifts).
So this year, make sure to keep Christmas wonderful with Orange’s gifts Collection.
Tell the jury anything relevant about the direction. Do not name the director.
In direct link with the christmas period, the characters of the commercial are singing a christmas classic "It's the most wonderful time of the year" by Andy Williams. All that while struggling in their christmas preparation. The sarcasm of those 2 elements combined is at the core of the film creative twist and idea. The direction had to highlight this idea while creating an amazing christmas mood by using some musical references