KEEP CHRISTMAS WONDERFUL

Short List
ClientORANGE
Category A08. Use of Licensed or Adapted Music
TitleKEEP CHRISTMAS WONDERFUL
Product/ServiceCHRISTMAS GIFTS COLLECTION
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production ICONOCLAST Paris, FRANCE
Production 2 MATHEMATIC Paris, FRANCE
Production 3 PRODIGIOUS Paris, FRANCE
Production 4 750MPH London, UNITED KINGDOM
Additional Company ORANGE Arcueil, FRANCE
Credits
Name Company Position
Fabrice Delacourt PUBLICIS CONSEIL Executive Creative Director
Kevin Salembier PUBLICIS CONSEIL Creative - Copywriter
Julien Boissinot PUBLICIS CONSEIL Creative - Art Director
Benjamin Auberdiac PUBLICIS CONSEIL TV Producer
MEGAFORCE MEGAFORCE ICONOCLAST Directors
Nathalie Le Caer ICONOCLAST Executive Producer
Arnaud Potier ICONOCLAST Director Of Photography
Marie Wallet PUBLICIS CONSEIL Executive Director
Anne Dauvé PUBLICIS CONSEIL Business Director
Emilie Jeanneau PUBLICIS CONSEIL Account Director
Sherelle Ramire PUBLICIS CONSEIL Account Executive
Damien Sabatier PUBLICIS CONSEIL Planning Manager
Lucie Puybonnieux PUBLICIS CONSEIL Assistant Art Director
Alexandre Perdereau PUBLICIS CONSEIL Assistant Art Director
Alexia Levy ICONOCLAST Line Producer
Marco Puig ICONOCLAST Production Designer
Sophie Fourdrinoy ICONOCLAST Editor
Frederic Brandon Mathematic VFX Supervisor / Lead Artist
Coralie Rose ICONOCLAST Casting
Lise Bouquet ICONOCLAST Styling
Laura Warnault Mathematic Post Producer
Franck-Hervé Marc Prodigious Films Post Production
Mathieu Caplanne ICONOCLAST Grading
Sam Ashwell 750MPH Sound Design Arrangement
Boris Nicou Prodigious Films Sound Studio
Joel Tessonneau Prodigious Films Sound Studio
Alex Firla Prodigious Films Sound Engineer
Gaëlle Le Vu ORANGE Brand Manager
Quentin Delobelle ORANGE Brand Manager
Annabel Salesa ORANGE Brand Manager
Laurence Pagny ORANGE Brand Manager
Bruce Hoang ORANGE Brand Manager
Ombline Thomine-Desmazures ORANGE Brand Manager
Nathalie Laudat ORANGE Brand Manager
Kadija Hemici ORANGE Brand Manager
Caroline Fortabat ORANGE Brand Manager
Laurence Poucan ORANGE Brand Manager
Vrej Minassian ORANGE Brand Manager

Write a short summary of what happens in the film

Let’s be honest. As perfect as we’d like Christmas to be, it’s often far from it. All the organizing can feel like a marathon, getting your car stuck by the snow, fighting through packed shops, navigating family sensitivities… Christmas can sometimes loose a bit of its magic. But when you really think about it, putting the magic back into Christmas isn’t such a tough thing to do. All you need is the right attentions (and yes ! By that, we mean the right gifts). So this year, make sure to keep Christmas wonderful with Orange’s gifts Collection.

Tell the jury about the choice of music track.

In direct link with the christmas period, the characters of the commercial are singing a christmas classic "It's the most wonderful time of the year" by Andy Williams. All that while struggling in their christmas preparation. The sarcasm of those 2 elements combined is at the core of the film creative twist and idea. For this reason, the licensed music is really part of the film's concept & idea here. But this licensed music is also decisive for the craft. In this film, the whole direction, cinematography & editing work is based on the song's lyrics. The script has also been written based on the song's lyrics.