Title | CONTENT BATTLE |
Brand | ORANGE |
Product/Service | ORANGE TV |
Category |
A05. Cinematography |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
INSURRECTION Paris, FRANCE
|
Production 2
|
PRODIGIOUS Paris, FRANCE
|
Production 3
|
MATHEMATIC Paris, FRANCE
|
Additional Company
|
ORANGE Arcueil, FRANCE
|
Credits
Marco Venturelli |
Publicis Conseil |
President overseeing Creativity |
Fabrice Delacourt |
PUBLICIS CONSEIL |
Executive Creative Director |
Vincent Cusenier |
Publicis Conseil |
Copywriter |
Lucie Valloton |
Publicis Conseil |
Art Director |
Marie Wallet |
PUBLICIS CONSEIL |
Executive Director |
Anne Dauvé |
PUBLICIS CONSEIL |
Business Director |
Emilie Jeanneau |
PUBLICIS CONSEIL |
Account Supervisor |
Pascaline Montroussier |
Publicis Conseil |
Account Executive |
Damien Sabatier |
PUBLICIS CONSEIL |
Planning Manager |
Benjamin Auberdiac |
Prodigious Films |
TV Producer |
Helene Daubert |
Insurrection • Paris |
Producer |
François Rousselet |
Insurrection • Paris |
Director |
Lucie Puybonnieux |
PUBLICIS CONSEIL |
Assistant Art Director |
Alexandre Perdereau |
PUBLICIS CONSEIL |
Assistant Art Director |
Mathias Boucard |
Insurrection • Paris |
Director Of Photography |
Anne-Laure Godinho |
Insurrection • Paris |
Production Manager |
Adriana Legay |
Insurrection • Paris |
Editor |
Fabrice Lagayette |
Mathematic |
SFX supervisor |
Judith Bruneau |
Mathematic |
Post Production |
Clemence Cuvelier |
Mathematic |
Post Production |
Nathalie Catanzano |
Mathematic |
Post Production |
Boris Nicou |
Prodigious Films |
Sound Studio |
Joel Tessonneau |
Prodigious Films |
Sound Studio |
Gaëlle Le Vu |
ORANGE |
Brand Director |
Quentin Delobelle |
ORANGE |
Brand Creative Director |
Annabel Salesa |
ORANGE |
Brand executive creative director |
Ombline Thomine-Desmazures |
ORANGE |
Brand Manager |
Marie Treguier |
ORANGE |
Executive brand manager |
Laurence Poucan |
ORANGE |
Brand producer |
Vrej Minassian |
ORANGE |
Music brand manager |
Write a short summary of what happens in the film
At Orange TV, we have a hyper-rich content offer, combining Netflix, OCS and Canal +, allowing to make everyone agree in the family. The film showcases a battle between the father and the mother of our Orange family. It's this disagreement that our campaign is inspired by, moving quickly between series and from one film genre to another, where we fight to better reconnect each other. The mother and father chase each other through different universes that represent the various genres of our favourite TV shows, that everyone can have fun finding in this reference-packed film. Their son manages to separate them by grabbing the thing they are fighting over : the remote control. At the end, they are going to enjoy a great family evening thanks to Orange TV.
Cultural / Context information for the jury
They are 4 majors competitors on French market, Orange is the leader and is constantly challenged by the others. Content is key in this battle and each competitors claim they have a great content offer and put the emphase on their partnership. As the leader of the market, Orange has to reaffirm its superiority. Orange TV has the best content offer with OCS, Netflix, Canal, BeIn, Orange VOD, and for the first time Orange is bringing its partners Canal +, Netflix and OCS together within the same exciting campaign to showcase the variety of content available on Orange TV.
Tell the jury anything relevant about the cinematography.
According to the subject of the campaign, the film was shot in a very cinematic style with especially long versions (60s and 1m46), scenes are spectacular and we have a lot of references from our favourite TV shows, including Game Of Thrones and The Handmaid's Tale (OCS), Hippocrate and The Bureau (Canal +), and Stranger Things and Money Heist (Netflix). These references are treated like Easter eggs in the film, they are hidden all over throughout the film. Everyone can have fun finding them in this reference-packed film. Keywords for direction was energy and "chasing time" . A successful direction thanks to the global approach shared with agency . A very good knowledge of the the shot list/shooting board that allow more freedom and improvisation to characters .