Title | CONTENT BATTLE |
Brand | ORANGE |
Product/Service | ORANGE TV |
Category |
A06. Editing |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
INSURRECTION Paris, FRANCE
|
Production 2
|
PRODIGIOUS Paris, FRANCE
|
Production 3
|
MATHEMATIC Paris, FRANCE
|
Additional Company
|
ORANGE Arcueil, FRANCE
|
Credits
Marco Venturelli |
Publicis Conseil |
President overseeing Creativity |
Fabrice Delacourt |
PUBLICIS CONSEIL |
Executive Creative Director |
Vincent Cusenier |
Publicis Conseil |
Copywriter |
Lucie Valloton |
Publicis Conseil |
Art Director |
Marie Wallet |
PUBLICIS CONSEIL |
Executive Director |
Anne Dauvé |
PUBLICIS CONSEIL |
Business Director |
Emilie Jeanneau |
PUBLICIS CONSEIL |
Account Supervisor |
Pascaline Montroussier |
Publicis Conseil |
Account Executive |
Damien Sabatier |
PUBLICIS CONSEIL |
Planning Manager |
Benjamin Auberdiac |
Prodigious Films |
TV Producer |
Helene Daubert |
Insurrection • Paris |
Producer |
François Rousselet |
Insurrection • Paris |
Director |
Lucie Puybonnieux |
PUBLICIS CONSEIL |
Assistant Art Director |
Alexandre Perdereau |
PUBLICIS CONSEIL |
Assistant Art Director |
Mathias Boucard |
Insurrection • Paris |
Director Of Photography |
Anne-Laure Godinho |
Insurrection • Paris |
Production Manager |
Adriana Legay |
Insurrection • Paris |
Editor |
Fabrice Lagayette |
Mathematic |
SFX supervisor |
Judith Bruneau |
Mathematic |
Post Production |
Clemence Cuvelier |
Mathematic |
Post Production |
Nathalie Catanzano |
Mathematic |
Post Production |
Boris Nicou |
Prodigious Films |
Sound Studio |
Joel Tessonneau |
Prodigious Films |
Sound Studio |
Gaëlle Le Vu |
ORANGE |
Brand Director |
Quentin Delobelle |
ORANGE |
Brand Creative Director |
Annabel Salesa |
ORANGE |
Brand executive creative director |
Ombline Thomine-Desmazures |
ORANGE |
Brand Manager |
Marie Treguier |
ORANGE |
Executive brand manager |
Laurence Poucan |
ORANGE |
Brand producer |
Vrej Minassian |
ORANGE |
Music brand manager |
Write a short summary of what happens in the film
At Orange TV, we have a hyper-rich content offer, combining Netflix, OCS and Canal +, allowing to make everyone agree in the family. The film showcases a battle between the father and the mother of our Orange family. It's this disagreement that our campaign is inspired by, moving quickly between series and from one film genre to another, where we fight to better reconnect each other. The mother and father chase each other through different universes that represent the various genres of our favourite TV shows, that everyone can have fun finding in this reference-packed film. Their son manages to separate them by grabbing the thing they are fighting over : the remote control. At the end, they are going to enjoy a great family evening thanks to Orange TV.
Cultural / Context information for the jury
They are 4 majors competitors on French market, Orange is the leader and is constantly challenged by the others. Content is key in this battle and each competitors claim they have a great content offer and put the emphase on their partnership. As the leader of the market, Orange has to reaffirm its superiority. Orange TV has the best content offer with OCS, Netflix, Canal, BeIn, Orange VOD, and for the first time Orange is bringing its partners Canal +, Netflix and OCS together within the same exciting campaign to showcase the variety of content available on Orange TV.
Tell the jury anything relevant about the edit. Do not name the editor.
The editing, a true challenge, made on the music which gives the rhythm in order to reinforce the cinematographic style of the film. The music was chosen before the edit especially to give the rythme of the film, to put the emphasize on the poursuit between the parents. Very few takes by shot - So not a nightmare to choose them . Once again , a very good anticipation of the edit and point of edit during the shoot . And enough time to edit properly which really less happen. In addition, we have short cuts for transitions, quick and funnies in order to make parallel between the action of the remote control and the change of the universes, it's like parents are changing chanels very quickly because they cannot find an agreement.