Title | ORANGE - FOOTBALL(S) |
Brand | ORANGE INTERNATIONAL |
Product/Service | AFCON SPONSORSHIP |
Category |
A05. Cinematography |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
STINK STUDIOS Paris, FRANCE
|
Credits
Marco Venturelli |
Publicis Conseil |
President overseeing Creativity |
Frédéric Royer |
Publicis Conseil |
Creative Director |
Christophe Paviot |
Publicis Conseil |
Copywriter |
Fabien Chiaffrino |
Publicis Conseil |
Art Director |
Bertrand Ayache-Anguenot |
Publicis Conseil |
Agency Producer |
Magali Bergeroux |
Publicis Conseil |
Worldwide Account Director |
Carla Cabalfin |
Publicis Conseil |
Business Director |
Paul Chassais |
Publicis Conseil |
Account Director |
Samira Maarouf |
Publicis Conseil |
Account Director |
Thibault Loth |
Publicis Conseil |
Account Manager |
Libby Little |
Publicis Conseil |
Planning Director |
Jones + Tino |
Stink France |
Director |
Adolpho Veloso |
Stink France |
Director Of Photography |
Greg Panteix |
Stink France |
Producer |
Scarlett Wood |
Stink France |
Line producer |
Jean-François Rodriguez |
Orange International |
Brand Director |
Séverine Nübel |
Orange International |
Global Brand Advertising & Activations Director |
Christian Bony |
Orange International |
Creative Director |
Laetitia Fruchier |
Orange International |
Head of Orange Global Brand Management & Advertising Production |
Vrej Minassian |
ORANGE international |
Music brand manager |
Sékou Bah |
Orange International |
Global Brand Manager |
Franck-Hervé Marc |
Prodigious Films |
Post Production |
Joel Tessonneau |
Prodigious Films |
Sound Studio |
Marine Le Vergos |
Prodigious |
Business Affairs |
Write a short summary of what happens in the film
Orange Football(s) campaign is celebrating different types of football.
Because the “official” football (ie. one that is played on a regulatory football field) isn’t the only one that counts. Every kind of football matters; amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandales or even barefoot. Everyone plays his or her own football. Because at the core of it all, football(s) are driven by one thing: passion.
Orange sponsors all of these football(s) and its role is to get fans closer to their passion of football.
Cultural / Context information for the jury
After 15 years of continued football sponsorship, Orange decided to even further strengthen its proximity to African football. Its new campaign speaks directly to the fans, a mainly young target significantly representative in Orange’s 18 African markets.
" Orange’s mission is to bring people closer to what matters to them. We know how important football is and of the powerful emotions it evokes for our African clients. This campaign showcases how we bring fans closer to their passion of football, thanks to our products, services, sponsorships, events.
We’re dedicated to anchoring what we do in fans’ everyday realities and we try to find ways to allow them to watch, follow, comment, share and relish in their love for football. " outlines Séverine Nübel, Orange Global Brand Advertising & Activations Director.