Title	THE STORY CONTINUES
Brand	THE ALL ENGLAND LAWN TENNIS CLUB (AELTC)
Product/Service	WIMBLEDON
Category	A10. Animation
Entrant	McCANN LONDON, UNITED KINGDOM
Idea Creation	McCANN LONDON, UNITED KINGDOM
Production	CRAFT LONDON, UNITED KINGDOM
Production 2	BLINKINK London, UNITED KINGDOM
Production 3	WAVE STUDIOS London, UNITED KINGDOM

Name	Company	Position
Rob Doubal	McCann London	Chief Creative Officer, McCann UK, and Co-President
Laurence Thomson	McCann London	Chief Creative Officer, McCann UK, and Co-President
Rob Webster	McCann London	Creative Director
Alexei Berwitz	McCann London	Creative Director
Matt Searle	McCann London	Copywriter
Olly Wood	McCann London	Art Director
Tommy Smith	McCann London	Business Director
Alice Lindsay	McCann London	Account Manager
Daniela Loccisano	McCann London	Project Director
Theo Izzard-Brown	McCann London	Chief Strategy Officer
Emily Ellis	McCann London	Planner
Sergio Lopez	Craft/McCann	Chief Production Officer EMEA
Jonathan Davis	Craft/McCann	Executive Producer
Anna Cartwright	Craft/McCann	Agency Producer
Dan Howarth	McCann London	Head of Art
Matthew Thomas	McCann London	Designer
Molly Strasser	Craft/McCann	Head of Business Affairs
Elliot Dear	Blinkink	Director
Bart Yates	Blinkink	Executive Producer
Georgina Fillmore	Blinkink	Producer
Maryam Anibaba	Blinkink	Production Coordinator
Max Halstead	Blinkink	Director Of Photography
Sean Hogan	Blinkink	Art Director
Zelda Sellar	Blink	Wardrobe
Sean Martin	Blinkink	Post-Production Comp Lead
Emre Samigolu	Blinkink	Compositor
John Wilkinson	Blinkink	Compositor
Dan Ruiz	Blinkink	3D Lead
Quentin Vien	Blinkink	3D Team Member
Sandrine Gimenez	Blinkink	3D Team Member
Lisa George-Gilroy	Blinkink	3D Team Member
Sophie Blayrat	Blinkink	3D Team Member
Klaas-Harm de Boer	Blinkink	3D Team Member
Florent Rousseau	Blinkink	3D Team Member
Mark Ardisson	Blinkink	3D Team Member
Metin Gungor	Blinkink	Matte Painter
Christina Conradi	Blinkink	Editor
Roland Lukacsi	Blinkink	Titles and Motion Graphics
Jody Winterbottom	The Directors Studio	Stock Source and Image Rights
Rebekah Lucking	Blinkink	News Researcher and Writer
Jack Sedgwick	Wave	Sound Engineer
Beth Tomlin	Wave	Sound Producer
Matt Wyatt	Wave	Sound Producer

Write a short summary of what happens in the film

History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon: the most prestigious tennis event on earth. Their story began in 1877 and they’ve been making headlines ever since. From newspapers, print and broadcast, through 24hr-rolling news and into the online era. Their greatest moments have shared space with the moon landings, the ascent of Everest and the invention of the World Wide Web. And as new championships throw up new heroes and new stories, they’ll continue to do so. Through this unique lens, we aspired to create an awe-inspiring launch trailer, with a story for all ages. An obsessively craft-driven piece that represents Wimbledon’s ongoing pursuit of greatness.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

As landmark moments from The Championship’s history are layered with historical news stories, the film becomes a series of visually arresting tableaux, each recreating era-defining moments of human endeavour. An innovative hybrid of craft, including: photography, live action, typography, 3D printing, model making, archive sound, engineered SFX, as well as post-production techniques, were all utilised. And, state-of-the-art VFX allowed static archive imagery to be projection-mapped onto CGI wireframes – and therefore historical moments that were never filmed, are brought to life for the first time in cinematic slow motion. The result was a film for fans of all ages, with a story for the ages. A monumental, craft-driven piece that is yet another Wimbledon moment in pursuit of greatness.