Title | THE STORY CONTINUES |
Brand | THE ALL ENGLAND LAWN TENNIS CLUB (AELTC) |
Product/Service | WIMBLEDON |
Category |
A10. Animation |
Entrant
|
McCANN LONDON, UNITED KINGDOM
|
Idea Creation
|
McCANN LONDON, UNITED KINGDOM
|
Production
|
CRAFT LONDON, UNITED KINGDOM
|
Production 2
|
BLINKINK London, UNITED KINGDOM
|
Production 3
|
WAVE STUDIOS London, UNITED KINGDOM
|
Credits
Rob Doubal |
McCann London |
Chief Creative Officer, McCann UK, and Co-President |
Laurence Thomson |
McCann London |
Chief Creative Officer, McCann UK, and Co-President |
Rob Webster |
McCann London |
Creative Director |
Alexei Berwitz |
McCann London |
Creative Director |
Matt Searle |
McCann London |
Copywriter |
Olly Wood |
McCann London |
Art Director |
Tommy Smith |
McCann London |
Business Director |
Alice Lindsay |
McCann London |
Account Manager |
Daniela Loccisano |
McCann London |
Project Director |
Theo Izzard-Brown |
McCann London |
Chief Strategy Officer |
Emily Ellis |
McCann London |
Planner |
Sergio Lopez |
Craft/McCann |
Chief Production Officer EMEA |
Jonathan Davis |
Craft/McCann |
Executive Producer |
Anna Cartwright |
Craft/McCann |
Agency Producer |
Dan Howarth |
McCann London |
Head of Art |
Matthew Thomas |
McCann London |
Designer |
Molly Strasser |
Craft/McCann |
Head of Business Affairs |
Elliot Dear |
Blinkink |
Director |
Bart Yates |
Blinkink |
Executive Producer |
Georgina Fillmore |
Blinkink |
Producer |
Maryam Anibaba |
Blinkink |
Production Coordinator |
Max Halstead |
Blinkink |
Director Of Photography |
Sean Hogan |
Blinkink |
Art Director |
Zelda Sellar |
Blink |
Wardrobe |
Sean Martin |
Blinkink |
Post-Production Comp Lead |
Emre Samigolu |
Blinkink |
Compositor |
John Wilkinson |
Blinkink |
Compositor |
Dan Ruiz |
Blinkink |
3D Lead |
Quentin Vien |
Blinkink |
3D Team Member |
Sandrine Gimenez |
Blinkink |
3D Team Member |
Lisa George-Gilroy |
Blinkink |
3D Team Member |
Sophie Blayrat |
Blinkink |
3D Team Member |
Klaas-Harm de Boer |
Blinkink |
3D Team Member |
Florent Rousseau |
Blinkink |
3D Team Member |
Mark Ardisson |
Blinkink |
3D Team Member |
Metin Gungor |
Blinkink |
Matte Painter |
Christina Conradi |
Blinkink |
Editor |
Roland Lukacsi |
Blinkink |
Titles and Motion Graphics |
Jody Winterbottom |
The Directors Studio |
Stock Source and Image Rights |
Rebekah Lucking |
Blinkink |
News Researcher and Writer |
Jack Sedgwick |
Wave |
Sound Engineer |
Beth Tomlin |
Wave |
Sound Producer |
Matt Wyatt |
Wave |
Sound Producer |
Write a short summary of what happens in the film
History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon: the most prestigious tennis event on earth. Their story began in 1877 and they’ve been making headlines ever since. From newspapers, print and broadcast, through 24hr-rolling news and into the online era. Their greatest moments have shared space with the moon landings, the ascent of Everest and the invention of the World Wide Web. And as new championships throw up new heroes and new stories, they’ll continue to do so. Through this unique lens, we aspired to create an awe-inspiring launch trailer, with a story for all ages. An obsessively craft-driven piece that represents Wimbledon’s ongoing pursuit of greatness.
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
As landmark moments from The Championship’s history are layered with historical news stories, the film becomes a series of visually arresting tableaux, each recreating era-defining moments of human endeavour. An innovative hybrid of craft, including: photography, live action, typography, 3D printing, model making, archive sound, engineered SFX, as well as post-production techniques, were all utilised. And, state-of-the-art VFX allowed static archive imagery to be projection-mapped onto CGI wireframes – and therefore historical moments that were never filmed, are brought to life for the first time in cinematic slow motion. The result was a film for fans of all ages, with a story for the ages. A monumental, craft-driven piece that is yet another Wimbledon moment in pursuit of greatness.