Title | THE SOCK PIG |
Brand | OTTO (GMBH & CO KG) |
Product/Service | OTTO / AEG WASHING MACHINES |
Category |
A01. Direction |
Entrant
|
OTTO Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
Dörte Spengler-Ahrens |
Jung von Matt AG |
Executive Creative Director |
Florentin Hock |
Jung von Matt AG |
Creative Director |
Markus Ölschläger |
Jung von Matt AG |
Copywriter |
Michael Wilde |
Jung von Matt AG |
Art Director |
Tim Brack |
Jung von Matt AG |
Art Director |
Stephan Giest |
Jung von Matt AG |
Account Executive |
Franziska Kramer |
Jung von Matt AG |
Account Director |
Jonas Wiechmann |
Jung von Matt AG |
Project Manager |
Dennis Wendt |
Jung von Matt AG |
Agency Producer |
Oliver Marquardt |
BIGFISH Filmproduktion GmbH |
Producer |
Sven Werner Combé |
BIGFISH Filmproduktion GmbH |
Director |
Björn Knechtel |
BIGFISH Filmproduktion GmbH |
Cameraman |
Claudia Sembach |
BIGFISH Filmproduktion GmbH |
Other Credits |
Alex Jurkat |
BIGFISH Filmproduktion GmbH |
Editor |
Sabine Panek |
BIGFISH Filmproduktion GmbH |
Editor |
Write a short summary of what happens in the film
The online film “The Sock Pig” is the story of a shrewd and savvy entrepreneur from the Franconian province, who created a business idea around his unique pet. Thomas Göbel and his specially trained truffle pig, hunt down lost socks for his clients; a service for which a high price is charged. The business is successful, until people start replacing their washing machines with ones from OTTO.
Cultural / Context information for the jury
Humorously, the film tells a tale which solves the mystery of how socks become lost in washing machines.
The story takes place Franconia – a cultural region of Germany that stretches across Northern Bavaria – and all characters speak in their local, Franconian dialect.
Furthermore, characteristics of that particular province and its people are mocked, such as their consumption of wine (for which the region is well known), their love of afternoon coffee and cake (with whipped cream), amongst others.
Tell the jury anything relevant about the direction. Do not name the director.
The director had to stage this bizarre story as a credible documentation. Therefore, a director who is at home in the region was chosen and the campaign was produced with people and places familiar to him. This greatly enhanced the authenticity of the story and the playful mocking of Franconian customs. The film was shot with a small crew and much freedom was given to improvisation in order to create a story that rings true.