| Title | UNSTOPPABLE |
| Brand | ERSTE BANK |
| Product/Service | ERSTE BANK |
| Category |
A08. Use of Licensed or Adapted Music |
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Entrant
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JUNG von MATT/DONAU Vienna, AUSTRIA
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Idea Creation
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JUNG von MATT/DONAU Vienna, AUSTRIA
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Production
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PPM FILMPRODUCTIONS Vienna, AUSTRIA
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Production 2
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BLAUTÖNE DAS TONSTUDIO Vienna, AUSTRIA
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Credits
| Andreas Putz |
Jung von Matt/Donau |
Chief Creative Officer |
| Mike Nagy |
Jung von Matt/Donau |
Creative Director |
| Antonia Tritthart |
Jung von Matt/Donau |
Account Director |
| Katharina Hoeller |
Jung von Matt/Donau |
Account Manager |
| Nathan Price |
- |
Director |
| Johannes Schmidt |
PPM Filmproductions |
Producer |
| Chris Mayr |
Blautöne |
Chief Executive Officer |
| Ines Schiemann |
Blautöne |
Sound Studio |
Write a short summary of what happens in the film
All of those people crazy enough to start a business, start a family, to take life by the balls and make something fantastic no matter what the naysayers. This is their story. A story about a young heroic dreamer, infected with the relentless positivity and drive to make things happen no matter what the odds. Like taking a first ride on a bicycle without stabilizers before going straight on to perform incredible BTX-style stunts. Accompanied by Queens "Don't stop me now".
Cultural / Context information for the jury
In 2016 we launched the new claim #believeinyourself for Erste Group Bank - which is way more than a simple claim. Since then every Erste Group Bank campaign tells a story about how important it is to believe in your dreams and yourself and having a reliable partner on their side. So people already knew that campaign claim but still where overwhelmed by the touching story of our little hero girl.
Tell the jury about the choice of music track.
#believeinyourself is the center piece of all Erste Bank communication. Because once you start believing in yourself anything you set your mind to is possible. You're unstoppable.
The track "Don't Stop Me Now" came up very early in the creative process. Not only does it help convey the idea perfectly, it also brings across the sheer amount of positivity and spirit that young children have when they put their mind to something. Like riding a bike without stabilisers for the first time.