Title | TWENTY |
Brand | OUIGO - SNCF |
Product/Service | OUIGO |
Category |
A01. Direction |
Entrant
|
ROSAPARK Paris, FRANCE
|
Idea Creation
|
ROSAPARK Paris, FRANCE
|
Media Placement
|
ZENITH Paris, FRANCE
|
Production
|
STANDARD FILMS Paris, FRANCE
|
Production 2
|
GRABUGE PRODUCTIONS Versailles, FRANCE
|
Production 3
|
POSTER PARIS, FRANCE
|
Credits
Jean-Francois Sacco |
ROSAPARK |
Co-founder Chief Creative Officer |
Gilles Fichteberg |
ROSAPARK |
Co-founder Chief Creative Officer |
Jean-Patrick Chiquiar |
ROSAPARK |
Co-Founder |
Julien Saurin |
ROSAPARK |
Art Director |
Nicolas Gadesaude |
ROSAPARK |
Copywriter |
Alice Moitié |
STANDARD |
Director |
Delphine Drutel |
ROSAPARK |
Managing Director |
Sacha Lacroix |
ROSAPARK |
Managing Director/Head of Strategic Planning |
Lucile Wissocq |
ROSAPARK |
Account Director |
Ilana Descourtieux |
ROSAPARK |
Account Manager |
Elodie Jonquille |
ROSAPARK |
Head of TV Production |
Cyril Haoual |
ROSAPARK |
Assistant Art Director |
Cassandre Géron |
ROSAPARK |
Social Media Strategist |
Thibaut Thureau |
ROSAPARK |
Social Media Strategist |
Melanie Colleou |
ROSAPARK |
PR Co-ordinator |
Julie Matthieu Moreau |
STANDARD |
Producer |
Justine Sautrey |
STANDARD |
Production Manager |
Mohamed Elarche |
STANDARD |
First Assistant Director |
Marco Graziaplena |
STANDARD |
Director Of Photography |
Lucie Libotte |
STANDARD |
Production Designer |
Clelia Cazals |
STANDARD |
Stylist |
Sophie Reine |
n/a |
Editor |
Stéphane Rapebach |
OUIGO - SNCF |
Managing Director |
Najoua Ben Jemaa |
OUIGO - SNCF |
Marketing, e-Commerce & Communications Director |
Juliette De Beaupuis Daumas |
OUIGO - SNCF |
Brand and Communications Manager |
Lisa Mangin |
OUIGO - SNCF |
Communications Project Manager |
Alexis Toutain |
OUIGO - SNCF |
Head of Social Media |
Write a short summary of what happens in the film
The film shows the everyday lives of a group of young people in their 20s. The music is the song: “Yesterday when I was young” by Charles Aznavour, giving the film a certain poetry and timelessness. We follow 3 friends and watch them being carefree, happy and highly ingenious when it comes to doing or paying less. We see them hacking life in many different and funny ways. At the end a super appears: You're 20. Make the most of it. Great train deals all over France.
Cultural / Context information for the jury
OuiGo is the French low-cost high-speed train service. They have great deals for people in their twenties, offering them the possibility of travelling around France. Twentysomethings always want to spend less but live more. In France, one very famous singer sang about this youth and its attitude to life: Charles Aznavour. He passed away at the end of 2018. We wanted to pay tribute to this French music legend and encourage young people, who he loved to sing about, to travel and live by taking advantage of the great deals on offer from OuiGo.
Tell the jury anything relevant about the direction. Do not name the director.
The idea was to make the audience feel immersed in these young people’s lives, to make them feel they were part of the group or at least like they knew them. The camera is close to them and follows them around, alternating between long and smooth movements and close-ups into their privacy. The lighting effects are timeless as it’s a film for people in their 20s today, but also for older people to remember what is was like to be twenty.