Title	STREET LEVEL
Brand	FORMULA E
Product/Service	HONG KONG E-PRIX
Category	A12. Innovation in Production
Entrant	IRIS London, UNITED KINGDOM
Idea Creation	IRIS London, UNITED KINGDOM
Production	KODE MEDIA London, UNITED KINGDOM
Additional Company	DRIVE STUDIOS Copenhagen, DENMARK

Name	Company	Position
Grant Hunter	Iris	Executive Creative Director
Ross Taylor	Iris	Creative Director
Tasha Thomas	Iris	Creative
Cara Dawson	Iris	Creative
Rich Edwards	Iris	Group Planning Director
Matt Gully	Iris	Business Director
Adam Reid	Iris	Agency Producer
Naomi Black	Iris	Agency Producer
Nathan Perry Green	KODE	Offline Editor
Rich Lee	KODE	Director
Anthony Taylor	KODE	Producer
Jack Goodwin	KODE	Executive Producer
Andrew Porteous	KODE	Executive Producer
Bojan Jemejc	KODE	Line Producer
Mario Zvan	KODE	Line Producer
Ellie Phipps	KODE	Production Coordinator
Chris Probst	KODE	DOP
Gary Greenberg	KODE	Camera and Action Vehicle Supervisor
Paul Tsan	KODE	Key Grip
Gary Hunter	KODE	RC Driver
Raymond Carlin	KODE	RC Driver
Curtis Hughes	KODE	RC Driver
Ben Millar	KODE	Model Maker

Write a short summary of what happens in the film

The film opens on what looks like a brand-new Formula E 2nd Generation car. Within the first ten seconds a scale reveal shows that it’s actually a miniature 1/10th scale remote-control version of the car. The car fiercely takes on the city before meeting its rival, another RC car. They battle it out in a street fight of EPIC proportions, captured at a miniature scale – filmed in a cinematic way. In the finale of the film the full-scale car is introduced, a pivotal moment in the narrative that responds to motorsport purists who compare Formula E to ‘Toy Cars’. The final scene shows the RC car smash into the rear of the full-scale car. A cruel and intentionally drawn out reverse crushes the RC car to smithereens. A symbolic act that lets viewers know that now in its 5th Season, Formula E means business, that playtime is over.

Cultural / Context information for the jury

Historically Formula E has come under heavy criticism from motorsport purist, the need for an electric championship has been questioned in the media. We’ve often been called ‘Milk Floats’, ‘Hairdryers’, even ‘Toy Cars’! In reality Formula E races are intense, full-on battles that play out on the city streets. All the cars have the same power which means that the best driver wins, races can have over 60+ overtakes, it’s not a procession, it’s a thrilling full contact sport all delivered in just 45 mins. Once people hear about it, they really want to watch it, and once they watch it, they love it. Now in its 5th Season, Formula E is all grown up with a brand-new 2nd Generation car that looks like it’s straight from the set of a Batman film. These incredible machines are specifically engineered to take on the city streets like nothing else before them.

Tell the jury about the innovation and advancements used during production. You may wish to comment on the inventive use of new or existing technology to enhance the final execution.

We took the techniques and gear used to film modern day car commercials and Hollywood car chases and shrunk them down to a miniature 1/10th scale too. A miniature version of a Russian Arm was created using an RC tracking car and custom mounts designed to hold small lightweight cameras, to get as close to the action as possible. Additionally, miniature low loaders and trolleys were commissioned, which were used to capture locked close ups of the nose and rear of the car, just like full scale car commercials. One of the biggest challenges was tech, we couldn’t find gear that could live stream content to review remotely whilst on the move. We repurposed a drone by removing the propellers and mounting it to a secondary stabilised RC vehicle. The wireless remote camera allowed us to stream the action live whilst giving visibility and agile filming control.