| Title | DREAM SHOPPER |
| Brand | LIDL SWEDEN |
| Product/Service | LIDL SWEDEN |
| Category |
A05. Cinematography |
|
Entrant
|
VOLT Stockholm, SWEDEN
|
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
|
Production
|
BACON FILM Stockholm, SWEDEN
|
Credits
| Christian Jörgensen |
Volt |
Art Director |
| Johan Sundberg |
Volt |
Copywriter |
| Sandra Bergman |
Volt |
Account Director |
| Jonna Liljendahl |
Volt |
Account Manager |
| Henrik Stampe |
Volt |
Planning Director |
| Erica Knutsson Thelin |
Volt |
Planner |
| Fabian Mannheimer |
Volt |
Agency Producer |
| Tomas Jonsgården |
Bacon |
Director |
| Magnus Åkerstedt |
Bacon |
Producer |
| Henrik Stenberg |
Bacon |
Director Of Photography |
Write a short summary of what happens in the film
Most people in Sweden look at Lidl as a bit of an odd bird. And rightfully so. In comparison with their Swedish counterparts ICA and COOP Lidl stands out like a pair of lederhosen with an own set of quality brands, a surprisingly wide (and sometimes even funny) range of products, and a price level that puts everybody else to shame. All of this lays the foundation for the new communication concept that underlines that Lidl is not like everybody else – and that this is the main reason for customers to choose them. In short, the concept is about letting Lidl be all-out Lidl. A stance captured in the new conceptual pay-off: “Allt annat är olidligt”.