Title	THE SOUND OF INDIFFERENCE
Brand	NO CLIENT
Product/Service	BLADED WEAPONS ACCESSIBILITY AWARENESS
Category	A09. Sound Design
Entrant	WATERGUNZ Tbilisi, GEORGIA
Idea Creation	WATERGUNZ Tbilisi, GEORGIA
PR	WATERGUNZ Tbilisi, GEORGIA
Production	ENKENY FILMS Tbilisi, GEORGIA

Name	Company	Position
Bacho Meburishvili	watergunz	Chief Creative Officer
Matassi Sulakauri	watergunz	Art Director
Elene Gugushvili	watergunz	Strategist
Mariam Mikelashvili	watergunz	Strategist
Toy Rua Toidze	watergunz	Creative
Niko Ksnelashvili	watergunz	Creative
Vano Kuparadze	watergunz	Creative
Zura Jijiashvili	watergunz	Creative
Akaki Kapanadze	watergunz	CG Artist
Sophie Popiashvili	watergunz	Digital Strategist
Tatia Jikia	watergunz	Account Manager
Nini Dvalishvili	watergunz	Project Manager
Dato Borchkhadze	Enkeny Films	Director
Omar Gelashvili	Enkeny Films	DOP
Tornike Karchkhadze	Freelance	Sound Composer
Sopho Orjonikidze	watergunz	Producer

Write a short summary of what happens in the film

We carried out an experiment: we asked teenagers to buy bladed weapons in the streets of Tbilisi under our supervision. As a result, within a couple of hours, they purchased almost 100 items (knives, electroshock weapons and other sharp objects) without any obstacles. The bladed weapons, bought within experiment were used to create an eleven-instrument “orchestra”, which involved sound engineers and other experts, working hard for three months in order to obtain the precise and well-crafted sound. The orchestra is playing a very well known song, with a jingly melody its lyrics say: “if somebody says something bad about you, let his heart be torn by knife". This song is still being taught in kindergartens and schools, with the same lyrics. Nobody has thought to at least change the violent lyrics, as nobody has thought about the problem raising daily in the streets of Tbilisi.

Cultural / Context information for the jury

Tragedies are in front of all of us every day. When the tragedies happen, for a short time we demand changes online, without any further actions, we stay inert in real life. Everyone, living in Tbilisi walks past the points that sell bladed weapons and have absolutely no reaction. In the same way, we pay no attention to the song, popular among many generations and still being taught in kindergartens. The song, whose cheerful and jingly melody and lyrics teach us: “if somebody says something bad about you, let his heart be torn by knife”. By connecting these two points (crime and song lyrics), which vividly presents the inactivity of our society and Government, we created the sound of indifference and showed people how their apathy sounds.

Tell the jury about the elements of sound design.

The music track is one of the most well-known folk songs among Georgian people. It is called the "drizzly rain". It has such a jingly and happy melody, and tells a story about a harmless rain. But suddenly, there is one lyric line that comes to a song: "“if somebody says something bad about you, let his heart be torn by knife”. So, that's why this particular song, still being taught in kindergartens and at schools was chosen and demonstrated by knives. It was chosen and highlighted by "Bladed-weapon-orchestra", so that people would think about the ignorance they give from generation to generation, as well as the Government to begin acting and making changes to the Law on selling bladed weapons in a public areas.