THE SOUND OF INDIFFERENCE
Title | THE SOUND OF INDIFFERENCE |
Brand | NO CLIENT |
Product/Service | BLADED WEAPONS ACCESSIBILITY AWARENESS |
Category |
A09. Sound Design |
Entrant
|
WATERGUNZ Tbilisi, GEORGIA
|
Idea Creation
|
WATERGUNZ Tbilisi, GEORGIA
|
PR
|
WATERGUNZ Tbilisi, GEORGIA
|
Production
|
ENKENY FILMS Tbilisi, GEORGIA
|
Credits
Bacho Meburishvili |
watergunz |
Chief Creative Officer |
Matassi Sulakauri |
watergunz |
Art Director |
Elene Gugushvili |
watergunz |
Strategist |
Mariam Mikelashvili |
watergunz |
Strategist |
Toy Rua Toidze |
watergunz |
Creative |
Niko Ksnelashvili |
watergunz |
Creative |
Vano Kuparadze |
watergunz |
Creative |
Zura Jijiashvili |
watergunz |
Creative |
Akaki Kapanadze |
watergunz |
CG Artist |
Sophie Popiashvili |
watergunz |
Digital Strategist |
Tatia Jikia |
watergunz |
Account Manager |
Nini Dvalishvili |
watergunz |
Project Manager |
Dato Borchkhadze |
Enkeny Films |
Director |
Omar Gelashvili |
Enkeny Films |
DOP |
Tornike Karchkhadze |
Freelance |
Sound Composer |
Sopho Orjonikidze |
watergunz |
Producer |
Write a short summary of what happens in the film
We carried out an experiment: we asked teenagers to buy bladed weapons in the streets of Tbilisi under our supervision. As a result, within a couple of hours, they purchased almost 100 items (knives, electroshock weapons and other sharp objects) without any obstacles.
The bladed weapons, bought within experiment were used to create an eleven-instrument “orchestra”, which involved sound engineers and other experts, working hard for three months in order to obtain the precise and well-crafted sound. The orchestra is playing a very well known song, with a jingly melody its lyrics say: “if somebody says something bad about you, let his heart be torn by knife". This song is still being taught in kindergartens and schools, with the same lyrics. Nobody has thought to at least change the violent lyrics, as nobody has thought about the problem raising daily in the streets of Tbilisi.
Cultural / Context information for the jury
Tragedies are in front of all of us every day. When the tragedies happen, for a short time we demand changes online, without any further actions, we stay inert in real life.
Everyone, living in Tbilisi walks past the points that sell bladed weapons and have absolutely no reaction. In the same way, we pay no attention to the song, popular among many generations and still being taught in kindergartens. The song, whose cheerful and jingly melody and lyrics teach us: “if somebody says something bad about you, let his heart be torn by knife”. By connecting these two points (crime and song lyrics), which vividly presents the inactivity of our society and Government, we created the sound of indifference and showed people how their apathy sounds.
Tell the jury about the elements of sound design.
The music track is one of the most well-known folk songs among Georgian people. It is called the "drizzly rain". It has such a jingly and happy melody, and tells a story about a harmless rain. But suddenly, there is one lyric line that comes to a song: "“if somebody says something bad about you, let his heart be torn by knife”. So, that's why this particular song, still being taught in kindergartens and at schools was chosen and demonstrated by knives. It was chosen and highlighted by "Bladed-weapon-orchestra", so that people would think about the ignorance they give from generation to generation, as well as the Government to begin acting and making changes to the Law on selling bladed weapons in a public areas.