THE NEW BIG FORD TRUCKS F-MAX
Title | THE NEW BIG FORD TRUCKS F-MAX |
Brand | FORD OTOSAN/FORD TRUCKS |
Product/Service | TRACTOR/SPACIOUS CABIN |
Category |
A01. Direction |
Entrant
|
HAPPY PEOPLE PROJECT Istanbul, TURKEY
|
Idea Creation
|
HAPPY PEOPLE PROJECT Istanbul, TURKEY
|
Production
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ISTANBULDOGZ, TURKEY
|
Credits
YASAR AKBAS |
HAPPY PEOPLE PROJECT |
CO-FOUNDER |
ORCUN ONURAL |
HAPPY PEOPLE PROJECT |
CO-FOUNDER |
EMEL GOKER |
HAPPY PEOPLE PROJECT |
STRATEGY |
ATILLA KARABAY |
HAPPY PEOPLE PROJECT |
Creative Director |
MERT SOYAL |
HAPPY PEOPLE PROJECT |
STRATEGY |
YIGIT AYVAZOGLU |
HAPPY PEOPLE PROJECT |
Copywriter |
GIZAY SAMANCI |
HAPPY PEOPLE PROJECT |
Art Director |
ITIR SUZER |
HAPPY PEOPLE PROJECT |
Account Supervisor |
MERT SONMEZ |
HAPPY PEOPLE PROJECT |
Copywriter |
SERAY SAMANCI |
HAPPY PEOPLE PROJECT |
Art Director |
PELIN BORKLUOGLU |
HAPPY PEOPLE PROJECT |
Account Director |
GIZEM SARIKAYA |
HAPPY PEOPLE PROJECT |
Account Executive |
OZLEM AKBAS |
HAPPY PEOPLE PROJECT |
STRATEGY |
Write a short summary of what happens in the film
The new big and International Trucks of the Year awarded Ford Trucks F-MAX’s most crucial feature is its cabin’s greatness… To explain its bigness both size and segment, F-MAX’s cabin welcomes huge animals, characters and numerous items that highlights its width and height that allows. Two doormen walk on a platform and open F-MAX’s doors. For starters, a boy with his bicycle looks in the eye of a doorman and want from him a permission to pass through inside the cabin. As soon as he’s allowed, the carnival starts. All the people, animals, tourists start to pass through from the cabin of F-MAX and level of difficulty increases each one. Each in turn; bicycle boy, marching band, circus team, marathon runners, bride & groom and their guests, Japan tourists, drones, motorcycle, horse, astronaut and even bull.
Cultural / Context information for the jury
As an Independent agency from Turkey, we succeed a world-wide global advertising campaign. All characters and costumes are real; matador comes from Spain and astronaut costume is not a fiction. Bull scene has shot in Spain at its homeland.