| Title | OUR YOUNGEST |
| Brand | LÄNSFÖRSÄKRINGAR STOCKHOLM |
| Product/Service | INSURANCE |
| Category |
A10. Animation |
|
Entrant
|
LE BUREAU Stockholm, SWEDEN
|
|
Idea Creation
|
LE BUREAU Stockholm, SWEDEN
|
|
Production
|
COLONY Stockholm, SWEDEN
|
|
Production 2
|
SWISS INTERNATIONAL Stockholm, SWEDEN
|
|
Production 3
|
MEDIAMONKS Stockholm, SWEDEN
|
Credits
| Josephine Wallin Ankarstrand |
Le Bureau |
AD/CD |
| Gustaf Sehlstedt |
Le Bureau |
executive manager |
| Albin Gustafsson |
Le Bureau |
planner |
| John Wernvik |
Le Bureau |
project manager |
| Claes Kjellström |
Le Bureau |
copywriter |
| Mimmi Ericsson |
Le Bureau |
final art work |
| Elisabeth Philipson |
Le Bureau |
product manager |
| Johanna Herrmann |
Länsförsäkringar Stockholm |
campaign manager |
| Eva Marell |
Länsförsäkringar Stockholm |
campaign manager |
| Markus Ahlm |
Colony |
Agency producer |
| Henry Moore Selder |
Swiss |
Director |
| Erik Holmedal |
Swiss |
Executive Producer |
| Pablo Fernandez |
Swiss |
Producer |
| Johan Boije |
Swiss |
online |
| Max Strömberg |
Swiss |
colorist |
| Leo Wilk |
Swiss |
VFX Supervisior |
| Johan Vikström |
Swiss |
VFX Artist |
| Thomas Ekenryd |
Swiss |
VFX Artist |
| Markus Bergqvist |
Swiss |
VFX Artist |
| Jon Wesström |
Swiss |
VFX Artist |
| Juan Saxlund |
Swiss |
VFX Artist |
| Benjamin Kraft |
Swiss |
VFX Artist |
| Robin Erneström |
Swiss |
VFX Artist |
| Lars Wahlman |
Swiss |
VFX Artist |
| Mattias Josefsson |
Swiss |
VFX Artist |
| Pernilla Jonsson |
Swiss |
VFX Artist |
| Robert Kolbeins |
Swiss |
VFX Artist |
| Martin Dahl |
MediaMonks |
sound |
| Vera Vitali |
Vera Vitali |
Speaker |
Write a short summary of what happens in the film
The film depicts a baby, yet to be born, still in her mother´s belly. We zoom in on the baby and a voice over starts to gently describe the life to come. As the voice over starts to talk we get to know the baby closer as well as explore the world as the baby knows it. In dramatic, almost space-like shots we get to know the baby while the voice over talks about a life yet to be explored. Towards the end we zoom out and you see the baby from a distance.
Cultural / Context information for the jury
The whole idea of insurance company Länsförsäkringar Stockholm is to take care of its customers through life. This was the essence of the new concept when communicating for the brand for the first time. We decided to portray the company´s youngest client, a baby yet to be born, and to talk to her about her life to come.
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
This ad is fully 3D animated in Maya & Houdini, rendered using D-Ray & Redshift, comped in Nuke & edited and graded using Resolve. We worked so much and hard with every single detail to make it look real and to be as emotional we could get. The sound is made so that the heartbeats is separated from each other in different speakers to make the effect of hearing both mother and fetus.