CHRISTMAS DOESN'T NEED MUCH. ONLY LOVE.
Title | CHRISTMAS DOESN'T NEED MUCH. ONLY LOVE. |
Brand | PENNY-MARKT GMBH |
Product/Service | PENNY |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
|
Media Placement
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REWE DIGITAL Cologne, GERMANY
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Production
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SERVICEPLAN GERMANY Munich, GERMANY
|
Production 2
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GLASSWORKS Amsterdam, THE NETHERLANDS
|
Production 3
|
E+P FILMS Munich, GERMANY
|
Production 4
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NEVEREST München, GERMANY
|
Additional Company
|
PARASOL ISLAND Düsseldorf, GERMANY
|
Additional Company 2
|
PLAN.NET Munich, GERMANY
|
Credits
Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
Fabian Kleinmann |
SERVICEPLAN GERMANY |
Management Supervisor |
Frederike Enk |
SERVICEPLAN GERMANY |
Senior Account Manager |
Moritz Dornig |
SERVICEPLAN GERMANY |
Creative Director |
Matthias Schuster |
SERVICEPLAN GERMANY |
Creative Director |
Alessia Coschignano |
SERVICEPLAN GERMANY |
Copywriter |
Rebecca Labiner |
SERVICEPLAN GERMANY |
Art Director |
Julia Leibetseder |
SERVICEPLAN GERMANY |
Junior Account Manager |
Henrik Pfeiffer |
SERVICEPLAN GERMANY |
Creative Director |
Iasonas Baliamis |
SERVICEPLAN GERMANY |
Trainee Copywriter |
Jochen Hirt |
NEVEREST |
Senior FFF Producer |
Michael Reill |
PLAN.NET |
Executive Creative Director |
Nadège Jaussi |
PLAN.NET |
Account Manager |
Marc Hermann Hofmann |
PLAN.NET |
Senior Text |
Franziska Borgwald |
PLAN.NET |
Junior Account Manager |
Andreas Weixler |
PLAN.NET |
Senior Art Director |
Rüdiger Kaltenhaeuser |
Glassworks Ltd. |
Creative Director |
Darren Macpherson |
Glassworks Ltd. |
Lead 3D Artist / VFX Supervisor |
Hugo Rodriguez Rodriguez |
Glassworks Ltd. |
Art Director / 2D Artist |
Matias Zadicoff |
Glassworks Ltd. |
Modeller / Character Styling |
Esteban Pedrozo |
Glassworks Ltd. |
Modeller / Character Styling |
Jose Manul |
Glassworks Ltd. |
Modeller / Character Styling |
Kyle Obley |
Glassworks Ltd. |
Lead 2D Artist |
Anya Kruzmetra |
Glassworks Ltd. |
Chief Operating Officer |
Ariella Amrami |
Glassworks Ltd. |
Senior Producer |
Andy Farago |
Glassworks Ltd. |
Production Designer |
Jef Fleurkens |
Glassworks Ltd. |
Tracking Camera / Animator |
Write a short summary of what happens in the film
Christmas doesn’t need much. Only love.
Lovingly handcrafted, our film tells the story of a single mother and her son. Although she doesn't have much money, she manages to prepare a wonderful Christmas gift for her son – only using her creativity and love.
The film, which was partly shot real and partly 3D-animated, reached 22 million views, but more importantly hit people right at the heart.
Cultural / Context information for the jury
According to the Federal Statistical Office, 19.7% of the people in Germany are affected by poverty. Among children it goes up to 21 %. As a discounter, PENNY knows how difficult the conditions can be for someone who has to feed an entire family from low budget. Nearly half (44 %) of PENNYs customers have to count every cent.
We know the living conditions of our customers and did not want to put more pressure on them at Christmas. Instead, we reminded them of something they already have. The most valuable gift ever: love.
Tell the jury about the choice of music track.
Just like the visual execution, the music for the film should also be handmade and full of love. With Elton Johns “Your Song” we’ve chosen a worldwide known title that fits perfectly to our story: Somebody can’t afford expensive gifts but turns the song into a present itself. With 19.7% of people being affected by poverty, the song expresses exactly what people in Germany experience every day.
The music became the core of the film: The fragile voice and the apt lyrics allow the viewers insights into the loving character of the mother. It feels like she would read out a love letter to her son.