| Title | FINE DAY |
| Brand | PENNY |
| Product/Service | PENNY NATURGUT |
| Category |
A11. Visual Effects |
|
Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Media Placement
|
OMD GERMANY Düsseldorf, GERMANY
|
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Media Placement 2
|
REWE DIGITAL Cologne, GERMANY
|
|
PR
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SERVICEPLAN GERMANY Munich, GERMANY
|
|
Production
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NEVEREST München, GERMANY
|
|
Production 2
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TONY PETERSEN FILM Hamburg, GERMANY
|
|
Production 3
|
LIGA01 Munich, GERMANY
|
|
Production 4
|
ARRI FILM & TV SERVICES Munich, GERMANY
|
|
Additional Company
|
HASTINGS MUSIC Hamburg, GERMANY
|
|
Additional Company 2
|
M-SOUND München, GERMANY
|
|
Additional Company 3
|
SIZZER AMSTERDAM, THE NETHERLANDS
|
Credits
| Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
| Matthias Harbeck |
SERVICEPLAN GERMANY |
Chief Creative Officer |
| Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Marie Sophie Legat |
SERVICEPLAN GERMANY |
Creative Director |
| Henrik Pfeiffer |
SERVICEPLAN GERMANY |
Creative Director |
| Fabian Kleinmann |
SERVICEPLAN GERMANY |
Management Supervisor |
| Franziska Markota |
SERVICEPLAN GERMANY |
Senior Account Manager |
| Natalie Schmidt |
SERVICEPLAN GERMANY |
Senior Account Manager |
| Alexander Mankel |
SERVICEPLAN GERMANY |
Account Manager |
| Melanie Gensert |
SERVICEPLAN GERMANY |
Junior Account Manager |
| Laura Marie Giauque |
SERVICEPLAN GERMANY |
Junior Copywriter |
| Hendrik Haupt |
SERVICEPLAN GERMANY |
Junior Copywriter |
| Neville Pinsker |
SERVICEPLAN GERMANY |
Art Director |
| Hoang Phuc Nguyen |
SERVICEPLAN GERMANY |
Junior Art Director |
| Jochen Hirt |
NEVEREST |
Senior FFF Producer |
| Alexandra Junginger |
NEVEREST |
Produktionsassistentin |
| Jennifer Schulz |
NEVEREST |
Senior Art Buyer |
| Martina Aamund |
N/A |
Regisseur |
| Julian Hohndorf |
Tony Petersen Film GmbH |
Director of Photography |
| Volker Steinmetz |
Tony Petersen Film GmbH |
Executive Producer |
| Matthias Kraft |
Tony Petersen Film GmbH |
Line Producer |
| Tommy Stark |
Tony Petersen Film GmbH |
Production Designer / Art Director |
| Jim Cole |
Tony Petersen Film GmbH |
1st Art Director |
| Florian Dehmel |
LIGA 01 COMPUTERFILM GmbH |
VFX Supervisor |
| Felix Laser |
LIGA 01 COMPUTERFILM GmbH |
VFX Supervisor |
| Phillip Orgassa |
ARRI Media GmbH |
Colourist |
| Sören Görth |
ARRI Media GmbH |
Editor |
| Thomas Martin |
GOLDFISH SOUND |
Director of Sound |
| Jesper Gadeberg |
Jesper Gadeberg |
Music Stylist |
| Robert Miller |
m-sound studios GmbH |
Audio Engineer |
Write a short summary of what happens in the film
PENNY started a nationwide movement making natural food accessible to everybody: Organic Food for all.
In the film we tell the story of a flourishing city in a musical style. In idyllically imaginative images, PENNY encourages everyone to start their own journey into a better, healthier life. Headed by German superstar NENA the crowd gains momentum throughout the film.
Cultural / Context information for the jury
The organic market size has tripled in the last 15 years. Organic food customers spend about 10€ more per purchase. Too much for our target group. The campaign is aimed at all PENNY customers, 44% of whom are affected by poverty.
PENNY's own brand Naturgut was introduced in 2014, but still too few people know the brand. In order to strengthen its position as a sustainable discounter, PENNY nevertheless expanded its Naturgut range to 25 different 100% organic foods.
Just in time to start a healthy new year with PENNY, our spot aired premiered worldwide on January 3rd and in German TV on January 6th. The campaign will run for two years. From January 7th, various limited NENA products were available in participating markets for 99 cents each: "Frucht-Kix" and "Bio-Säfte".