Title | THE SEVEN WORLDS |
Brand | HENNESSY |
Product/Service | X.O |
Category |
A04. Production Design / Art Direction |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
RSA FILMS London, UNITED KINGDOM
|
Production 2
|
MPC LONDON, UNITED KINGDOM
|
Production 3
|
THE Paris, FRANCE
|
Production 4
|
GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Pierre Mathonat |
DDB Paris |
Creative Director |
Alexis Benbehe |
DDB Paris |
Creative Director |
Xavier Mendiola |
DDB Paris |
Managing Director |
Petya Borisova |
DDB Paris |
Account Director |
Emilie van Den Berghe |
DDB Paris |
Account Director |
Sébastien GENTY |
DDB Paris |
Managing Director |
Geraldine Tixier |
DDB Paris |
Planner |
Quentin Moenne-Loccoz |
DDB Paris |
Agency Producer |
Thomas Moradpour |
Hennessy |
Advertiser Supervisor |
Michael Aidan |
Hennessy |
Advertiser Supervisor |
Antoine Varlet |
Hennessy |
Advertiser Supervisor |
Emmy Aoun Gestin |
Hennessy |
Advertiser Supervisor |
Debbie Garvey |
RSA |
Producer |
Ridley Scott |
RSA |
Director |
Jérôme Alquier |
THE |
Music Supervisor |
Daniel Pemberton |
- |
Composer |
Write a short summary of what happens in the film
Hennessy X.O is one of the world's most prized cognac blends, with its rich and unique taste. A taste made of seven tasting notes. The Seven Worlds is a 4-minute film that embarks viewers on a visual odyssey of the senses.
Each chapter is a world that visually represents a note in a surreal, sensorial and science-fiction narrative.
Each world is brought to life through wondrous and surprising metaphors.
From mysterious miners gathering shimmering golden liquid, human figures walking in the shadows of giants, A.I coming to life through spicy synapses, beings gliding through a fiery atmosphere, through a man meditating amongst levitating chocolate rocks, as a wooden golem is transformed by a flock of birds, each note is brought to life in a beautiful and poetic way.
The climax of the film is an omnipresent nebula, representing the blend of Hennessy X.O, which holds those marvelous worlds together.
Cultural / Context information for the jury
The seven worlds is a global campaign that had to live in the USA as well as China, so we had to use universal visual codes, in order to be relevant to those markets. As we had to represent the sensations of taste, we were relying on visually immersive, futuristic images, that would not be culturally polarizing.