MICRO PACKING

Short List
ClientLUFTHANSA
Category A04. Production Design / Art Direction
TitleMICRO PACKING
Product/ServiceLUFTHANSA
Entrant KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
Production KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
Production 2 SKILL MUSIC Hamburg, GERMANY
Production 3 SKILL MUSIC Hamburg, GERMANY
Additional Company DEUTSCHE LUFTHANSA Frankfurt, GERMANY
Credits
Name Company Position
Benita Struve Deutsche Lufthansa AG Head of Marketing
Claudia Dreismann Deutsche Lufthansa AG Head of Marketing
Fabian Frese Kolle Rebbe GmbH Chief Creative Officer
Christian Kroll Kolle Rebbe GmbH Creative Lead
Thomas Heinz Kolle Rebbe GmbH Creative Lead
Nicolas Linde Kolle Rebbe GmbH Creative Director
Danny Fröhlich Kolle Rebbe GmbH Creative Director
Oleg Friesen Kolle Rebbe GmbH Creative Director
Julia Bendels Kolle Rebbe GmbH Account Supervisor
Tim Felicetti Kolle Rebbe GmbH Account Manager
Robin Seufert Kolle Rebbe GmbH Art Director
Gijs Scheppens Kolle Rebbe GmbH Copywriter
Christopher Tychsen Kolle Rebbe GmbH Agency Producer
Jan-Ole Brendel Kolle Rebbe GmbH Agency Producer
Falko Tilgner Kolle Rebbe GmbH Editor
Fabian Hothan Freelance Director / DoP
Neil Hickethier Freelance Assistant Director
Paul Persighetti Freelance Props
Claus Fliege Freelance Lighting
Uwe Albraus Freelance Lighting
Torben Brüggemann Skill Music Sounddesigner

Write a short summary of what happens in the film

The film teaches people in a charming way how to pack small. The clou: the whole film is shot in a miniature world. All elements are tiny models of real objects. In this mini set a life-size hand packs his bag for a flight and shows useful tips that keep your luggage small and your flight on time.

Cultural / Context information for the jury

Flight passengers often take too much carry-on luggage on the plane. This causes flight delays because the boarding process takes too long. For a smooth boarding procedure and a punctual departure it is essential that the carry-on baggage corresponds to the regulations. Lufthansa wanted us to get this message to their passengers in an inspiring way without being patronizing.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

We had to create a miniature world. Everything had to be scaled down, so everything was being handmade for the film. We worked with a model designer, one of the best on this field to create over 50 props on a scale of 1:8. The challenge was to make everything look like it was normal size at first glance.