| Title | METALHEADS |
| Brand | VOLKSWAGEN AG |
| Product/Service | VW GOLF IQ.DRIVE |
| Category |
A02. Script |
|
Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
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PHD GERMANY Düsseldorf, GERMANY
|
|
Production
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CZAR FILM Hamburg, GERMANY
|
|
Production 2
|
BACON Copenhagen, DENMARK
|
|
Production 3
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SUPREME MUSIC Hamburg, GERMANY
|
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Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Axel Schilling |
Grabarz & Partner |
Art Director |
| Mathias Müller |
Grabarz & Partner |
Copywriter |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Ludwig Neumerkel |
Grabarz & Partner |
Graphic Designer |
| Lisa Plöser |
Grabarz & Partner |
Graphic Designer |
| Petra Ahrens |
Grabarz & Partner |
Agency Producer |
| Marcus Philipp |
Volkswagen AG |
Head of Marketing |
| Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
| Burghard Puse |
Volkswagen AG |
Project Manager |
| - - |
CZAR Film GmbH |
Film Production |
| Bart Timmer |
CZAR Film GmbH |
Director |
| Sebastian Blenkov |
CZAR Film GmbH |
DOP Lighting Cameraman |
| - - |
Bacon X |
Post Production |
| - - |
Supreme Music GmbH |
Music |
| - - |
Loft Tonstudios GmbH |
Sound Studio |
| - - |
phd, Düsseldorf |
Media Agency |
Write a short summary of what happens in the film
Four metalheads in their element. The music at its maximum and headbanging until the neck hurts - or in our case, the head. Because in the middle of the best part of the song the heads of driver and co-driver bang together - double knockout. Slowly the passengers on the back seat realize that nobody is driving the car anymore. But Volkswagen’s Emergency Assist takes over and brings their Golf to a safe stop.
So the friends can avoid a disaster and a brief time later - and for the sake of general safety - they are delighted with a soft pop tune.
Provide the full film script in English.
The film „Metalheads“
We see the new Golf IQ. DRIVE over a country road. Muffled Metal music comes from the car's inside. Cut into the car: Four sympathetic metalheads in full gear are on their way to a festival. The metal track just has its best part and the guys are starting to headbang to the riffs.
They whirl their manes and heads around as it suddenly happens: BAMM! Driver and co-driver accidentally give each other a massive headbutt and take each other out. Both collapse, the passengers in the back seat look completely horrified. But that's where Emergency Assist comes in.
Cut outside. We see how the indicators go on and the car comes to a safe stop.
(Off:)
"Stops automatically when you can’t do it anymore."
Cut. All four boys continue their journey. They switched seats and the new co-driver changes the music to a plastic pop tune which he seems to enjoy a little bit too much for a Metalhead.
(Super + Off:)
Emergency Assist in the ne Golf IQ.DRIVE.
(Super:)
IQ.DRIVE. On the road to autonomous driving. (IQ.DRIVE Badge)
(Logo:)
Volkswagen