| Title | METALHEADS |
| Brand | VOLKSWAGEN AG |
| Product/Service | VW GOLF IQ.DRIVE |
| Category |
A03. Casting |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
|
Production
|
CZAR FILM Hamburg, GERMANY
|
|
Production 2
|
BACON Copenhagen, DENMARK
|
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
|
Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Axel Schilling |
Grabarz & Partner |
Art Director |
| Mathias Müller |
Grabarz & Partner |
Copywriter |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Ludwig Neumerkel |
Grabarz & Partner |
Graphic Designer |
| Lisa Plöser |
Grabarz & Partner |
Graphic Designer |
| Petra Ahrens |
Grabarz & Partner |
Agency Producer |
| Marcus Philipp |
Volkswagen AG |
Head of Marketing |
| Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
| Burghard Puse |
Volkswagen AG |
Project Manager |
| - - |
CZAR Film GmbH |
Film Production |
| Bart Timmer |
CZAR Film GmbH |
Director |
| Sebastian Blenkov |
CZAR Film GmbH |
DOP Lighting Cameraman |
| - - |
Bacon X |
Post Production |
| - - |
Supreme Music GmbH |
Music |
| - - |
Loft Tonstudios GmbH |
Sound Studio |
| - - |
phd, Düsseldorf |
Media Agency |
Write a short summary of what happens in the film
Four metalheads in their element. The music at its maximum and headbanging until the neck hurts - or in our case, the head. Because in the middle of the best part of the song the heads of driver and co-driver bang together - double knockout. Slowly the passengers on the back seat realize that nobody is driving the car anymore. But Volkswagen’s Emergency Assist takes over and brings their Golf to a safe stop.
So the friends can avoid a disaster and a brief time later - and for the sake of general safety - they are delighted with a soft pop tune.
Tell the jury about the casting process.
Tattoos, patches and, of course, lots of long hair - authentically casted metal characters were necessary to stage the film "Metalheads" in a credible way. With a lot of attention to detail in the choice of clothes and styling, we didn’t create the perfect advertising world, but four real metal fans in action, who had no problem to grimace and risk a proper headache. This way the film touches even the hardest rock fans' hearts - because after all, it's also about their safety.