| Title | METALHEADS |
| Brand | VOLKSWAGEN AG |
| Product/Service | VW GOLF IQ.DRIVE |
| Category |
A07. Use of Original Music |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
|
Production
|
CZAR FILM Hamburg, GERMANY
|
|
Production 2
|
BACON Copenhagen, DENMARK
|
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
|
Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Axel Schilling |
Grabarz & Partner |
Art Director |
| Mathias Müller |
Grabarz & Partner |
Copywriter |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Ludwig Neumerkel |
Grabarz & Partner |
Graphic Designer |
| Lisa Plöser |
Grabarz & Partner |
Graphic Designer |
| Petra Ahrens |
Grabarz & Partner |
Agency Producer |
| Marcus Philipp |
Volkswagen AG |
Head of Marketing |
| Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
| Burghard Puse |
Volkswagen AG |
Project Manager |
| - - |
CZAR Film GmbH |
Film Production |
| Bart Timmer |
CZAR Film GmbH |
Director |
| Sebastian Blenkov |
CZAR Film GmbH |
DOP Lighting Cameraman |
| - - |
Bacon X |
Post Production |
| - - |
Supreme Music GmbH |
Music |
| - - |
Loft Tonstudios GmbH |
Sound Studio |
| - - |
phd, Düsseldorf |
Media Agency |
Write a short summary of what happens in the film
Four metalheads in their element. The music at its maximum and headbanging until the neck hurts - or in our case, the head. Because in the middle of the best part of the song the heads of driver and co-driver bang together - double knockout. Slowly the passengers on the back seat realize that nobody is driving the car anymore. But Volkswagen’s Emergency Assist takes over and brings their Golf to a safe stop.
So the friends can avoid a disaster and a brief time later - and for the sake of general safety - they are delighted with a soft pop tune.
Tell the jury about the creation of the original music track.
"Metalheads" is an extremely musical film with original music composed for it. Music replaces the dialogues and the pointed humor is also controlled by the two songs. With an authentic, fast-paced metal track by the ficitve Black Forest Preachers, the film immediately picks up speed and provides collective headbanging. Another humorous break is created at the end by the pop tune by the non-existing Romy Julie which makes one of the guys swing and the audience laugh once more. For everyone’s safety it was good that the guys had another playlist on their hands.