Title | PRANKS |
Brand | VOLKSWAGEN AG |
Product/Service | VW POLO IQ.DRIVE |
Category |
A04. Production Design / Art Direction |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
Production
|
CZAR FILM Hamburg, GERMANY
|
Production 2
|
BACON Copenhagen, DENMARK
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
Tobias Ahrens |
Grabarz & Partner |
Group CD |
Matthias Preuss |
Grabarz & Partner |
Creative Director |
Jakob Eckstein |
Grabarz & Partner |
Creative Director |
Henry Westcott |
Grabarz & Partner |
Art Director |
Eduardo Balestra |
Grabarz & Partner |
Copywriter |
Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
Ludwig Neumerkel |
Grabarz & Partner |
Graphic Designer |
Petra Ahrens |
Grabarz & Partner |
Agency Producer |
Marcus Philipp |
Volkswagen AG |
Head of Marketing |
Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
Burghard Puse |
Volkswagen AG |
Project Manager |
- - |
CZAR Film GmbH |
Film Production |
Bart Timmer |
CZAR Film GmbH |
Director |
Sebastian Blenkov |
CZAR Film GmbH |
DOP Lighting Cameraman |
- - |
Bacon X |
Post Production |
- - |
Supreme Music GmbH |
Music |
- - |
Loft Tonstudios GmbH |
Sound Studio |
- - |
phd, Düsseldorf |
Media Agency |
Write a short summary of what happens in the film
At a certain age, kids just love to scare adults. And they play along, even though the little ones sometimes tend to reveal their hideout beforehand, through giggling or small feet protruding under a curtain. But during such a game a little boy runs carelessly out onto the street and directly in front of a Polo. Fortunately, thanks to pedestrian detection, the car stops in time. So at the end of the spot it turns out that children give us the biggest scares when they don't intend to. And thanks to the Polo IQ.DRIVE with pedestrian detection, parents can be sure that someone else is also keeping an eye on the road.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
Art Direction was extremely important so that the viewer gets a comfortable and familiar feeling in the first half of the film. Warm colours were chosen for the grading, the lighting mood is cosy and natural - the viewer should feel directly transported into the scene and thus into his own childhood. The set design was also chosen in a way that the families and situations seemed authentic and approachable. In the first part of the film, when the tone still had a naive and childish character, the audience was led on the wrong track. In this way the impact of the moment when fun suddenly got serious was clearly emphasized.