| Title | PRANKS |
| Brand | VOLKSWAGEN AG |
| Product/Service | VW POLO IQ.DRIVE |
| Category |
A07. Use of Original Music |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
|
Production
|
CZAR FILM Hamburg, GERMANY
|
|
Production 2
|
BACON Copenhagen, DENMARK
|
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
|
Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Henry Westcott |
Grabarz & Partner |
Art Director |
| Eduardo Balestra |
Grabarz & Partner |
Copywriter |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Ludwig Neumerkel |
Grabarz & Partner |
Graphic Designer |
| Petra Ahrens |
Grabarz & Partner |
Agency Producer |
| Marcus Philipp |
Volkswagen AG |
Head of Marketing |
| Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
| Burghard Puse |
Volkswagen AG |
Project Manager |
| - - |
CZAR Film GmbH |
Film Production |
| Bart Timmer |
CZAR Film GmbH |
Director |
| Sebastian Blenkov |
CZAR Film GmbH |
DOP Lighting Cameraman |
| - - |
Bacon X |
Post Production |
| - - |
Supreme Music GmbH |
Music |
| - - |
Loft Tonstudios GmbH |
Sound Studio |
| - - |
phd, Düsseldorf |
Media Agency |
Write a short summary of what happens in the film
At a certain age, kids just love to scare adults. And they play along, even though the little ones sometimes tend to reveal their hideout beforehand, through giggling or small feet protruding under a curtain. But during such a game a little boy runs carelessly out onto the street and directly in front of a Polo. Fortunately, thanks to pedestrian detection, the car stops in time. So at the end of the spot it turns out that children give us the biggest scares when they don't intend to. And thanks to the Polo IQ.DRIVE with pedestrian detection, parents can be sure that someone else is also keeping an eye on the road.
Tell the jury about the creation of the original music track.
The music for the film "Pranks" was specially composed to create a certain feeling. A feeling of safety and playful togetherness between the family members. Through the nostalgic aura and the retro voice of the singer, the target group should feel transported back to their own childhood. The type of music and the joyful lyrics are meant to lull the audience into safety and thus lure them onto the wrong track. To underline the moment when fun suddenly turns serious, the music stops abruptly, leaving room for the braking noise and the shock moment. When the danger is over, the song starts again and brings back the cosy feeling from the beginning.