CAYENNE TURBO S E-HYBRID COUPÉ WEBFILM "MEDITATION"
| Title | CAYENNE TURBO S E-HYBRID COUPÉ WEBFILM "MEDITATION" |
| Brand | DR. ING. H.C. F. PORSCHE AG |
| Product/Service | CAYENNE TURBO S E-HYBRID COUPÉ |
| Category |
A02. Script |
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Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
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Production
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BAKERY FILMS Hamburg, GERMANY
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Production 2
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SLAUGHTERHOUSE VISUAL MANUFACTURING Hamburg, GERMANY
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Production 3
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SUPREME MUSIC Hamburg, GERMANY
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Additional Company
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DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
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Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Reinhard Patzschke |
Grabarz & Partner |
Chief Executive Officer |
| Julica Hauke |
Grabarz & Partner |
Group Head |
| Frederik Wetzel |
Grabarz & Partner |
Team Lead |
| Ralf Nolting |
Grabarz & Partner |
Team Lead |
| Tim Lehnebach |
Grabarz & Partner |
Creative Director |
| Tim Lehnebach |
Grabarz & Partner |
Art Director |
| Thomas Schraudolf |
Grabarz & Partner |
Art Director |
| Filippo Rizzo |
Grabarz & Partner |
Copywriter |
| Sarah Süß |
Grabarz & Partner |
Account Manager |
| Daniel Wunderer |
Grabarz & Partner |
Agency Producer |
| Oliver Hoffmann |
Dr. Ing. h.c. F. Porsche AG |
Director Marketing Communications |
| Ludwig Liptak |
Dr. Ing. h.c. F. Porsche AG |
Manager Media Production & Dialogue Marketing – Marketing Communications |
| Jürgen Aigner |
Dr. Ing. h.c. F. Porsche AG |
Project Manager Marketing Communications |
| - - |
BAKERY FILMS Filmproduktion GmbH |
Film production |
| Manu Coeman |
BAKERY FILMS Filmproduktion GmbH |
Director |
| Denis Guth |
BAKERY FILMS Filmproduktion GmbH |
DOP Lighting Cameraman |
| Stefan Schuh |
BAKERY FILMS Filmproduktion GmbH |
Executive Producer |
| Franziska Meier |
BAKERY FILMS Filmproduktion GmbH |
Producer |
| Susi Wittmann |
BAKERY FILMS Filmproduktion GmbH |
Production Coordinator |
| Lars Dunker |
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Postproduction Producer |
| André Gelhaar |
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Editor |
| Kira Bürgerhoff |
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Colorist |
| - - |
SLAUGHTERHOUSE GmbH |
Post Production |
| - - |
SUPREME MUSIC GmbH |
Sound Studio |
Write a short summary of what happens in the film
Everyone has their own way to relax and fully enjoy themselves. One could well be the quiet of a meditation class, for instance. Or maybe not... After meditating for a while, a guy sneaks away from his peers and disappears behind the wheels of his brand new Cayenne Turbo S E-Hybrid Coupé totally unnoticed, driving in the silent electric mode. Only to switch to the SPORT+ driving mode when he’s far enough, just to enjoy 680HP of pure power. Finally.
Once he’s fully satisfied his appetite for strong emotions, he can go back to join the class. Here, his wife immediately gets the whole picture. And a little revenge too, claiming her own turn to have some real fun with a Porsche that allows drivers to enjoy the best of both worlds: sheer power and inner calm.
Cultural / Context information for the jury
The task is to introduce a new model with a double soul, combining a powerful petrol engine with silent electric gliding. Porsche launches its new Cayenne Turbo S E-Hybrid Coupé. The most powerful Cayenne ever, capable of 680 HP, and blending the usual top performance provided by any Porsche sports cars with the quiet but relentless energy of electric driving. A 100% true Porsche that can be fully enjoyed in two different ways by both, the traditional core of petrolhead customers as well as a totally new breed of clients.
Provide the full film script in English.
The silence is total and a collective meditation session is on in a wide open space by a beautiful lake. The camera focuses on a couple sitting in the middle of the class. They both look deeply immersed in their meditation.
After a while, as everyone is keeping their eyes closed to meditate, our man slowly gets up and carefully sneaks out of the class. Outside, he makes it to his Cayenne Turbo S E-Hybrid Coupé parked meters away, then starts the car, selects the E-Power mode and drives off very quietly.
Driving shot. The Cayenne is now driving a bit faster but still extremely silent on a gravel road. But as soon as he turns into the main country road which drives across the forest, the man selects the SPORT PLUS mode and powerfully speeds up. We can now hear the engine roaring as well.
Our man, now no longer required to be silent, really enjoys the powerful drive, actually laughing as the engine roars along while tackling sharp corners and long straights.
After a while, we cut back to the resort. As the Cayenne turns into the driveway, he selects the E-Power mode again and silently pulls up in front of the pavillion. Everyone is still meditating. He quietly opens the door and slowly slides out of the car. Nobody realises what happened. He made it!
In no time he’s back to his spot, seated right next to his wife. The woman, even though still in the middle of her meditation, somehow feels his presence back and thus slighlty opens an eye just to make a contact with him and let him know that she’s got the whole picture… Now they can finally both relax and keep on “meditating”.
After a while the man slightly opens an eye, just to check on her once again, but this time something totally unexpected is happening – to his great surprise, his wife’s actually gone.
(Super): Joy is a matter of balance.
Porsche E-Performance.
We see the Cayenne driving away in full acceleration. The woman is behind the wheel with a subtle grin on her face.