| Title | NEXT AWAITS |
| Brand | HYUNDAI MOTOR EUROPE |
| Product/Service | HYUNDAI BRAND FILM |
| Category |
A06. Editing |
|
Entrant
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
|
Idea Creation
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
|
Production
|
MJZ UK London, UNITED KINGDOM
|
|
Production 2
|
MPC LONDON, UNITED KINGDOM
|
|
Production 3
|
STIMMUNG Santa Monica, USA
|
|
Production 4
|
LOFT TONSTUDIOS Berlin, GERMANY
|
Credits
| Andreas- Christoph Hofmann |
Hyundai Motor Europe |
Vice President Marketing & Product |
| Philippe Jourdain |
Hyundai Motor Europe |
Brand Strategy Manager |
| Hyang A Kim |
Hyundai Motor Europe |
Strategic Marketing Planning Assistant Manager |
| Gabriel Mattar |
INNOCEAN Worldwide Europe GmbH |
European CCO |
| Ricardo Wolff |
INNOCEAN Worldwide Europe GmbH |
ECD |
| Reinier Gorissen |
INNOCEAN Worldwide Europe GmbH |
Senior Copywriter |
| Marlon von Franquemont |
INNOCEAN Worldwide Europe GmbH |
Senior Art Director |
| Rohan Vitus Fernandes |
INNOCEAN Worldwide Europe GmbH |
Copywriter |
| Nicolaas Kotzé |
INNOCEAN Worldwide Europe GmbH |
Senior Designer |
| Christiano Rocco |
Freelancer |
Senior Copywriter |
| Stefano de Luccia |
Freelancer |
Senior Art Director |
| Mark Rota |
INNOCEAN Worldwide Europe GmbH |
Head of Production Department |
| Dante Ariola |
MJZ |
Director |
| Kasper Tuxen |
MJZ |
DOP |
| Crispin Struthers |
Final Cut LA |
Editor |
| Andreas Cordt |
INNOCEAN Worldwide Europe GmbH |
European COO |
| Scott Choi |
INNOCEAN Worldwide Europe GmbH |
European CEO |
| Andrea Razeto |
INNOCEAN Worldwide Europe GmbH |
Business Director |
| Sven Kübler |
INNOCEAN Worldwide Europe GmbH |
Senior Account Director |
| Min Kyung Park |
INNOCEAN Worldwide Europe GmbH |
Account Manager |
| Sophia Goerner |
INNOCEAN Worldwide Europe GmbH |
European Strategy Director |
| Anna Nowak-Otto |
INNOCEAN Worldwide Europe GmbH |
Senior Strategy Manager |
Write a short summary of what happens in the film
Launched as a two-minute film, the spot showcases for the first time Hyundai’s
enterprising past. It begins with the Nexo, the latest fuel-cell car, arriving on the scene,
after which the film reels backwards in time to show all that preceded the present day.
The film hypnotically rewinds along with the mesmerizing track from the composer team
2wei, while the VO leads us on with “Progress doesn’t happen by chance, it’s shaped by
history…”
We soon find ourselves in a time when Hyundai not only made cars but built harbours
and ships, constructed bridges and dams, forged their steel, laid roads. Ultimately, we
see how it all started with the founder of Hyundai, Mr Chung Ju-yung, who began the
ambitious journey as a labourer carrying stones.
Tell the jury anything relevant about the edit. Do not name the editor.
The editor ran the footage backwards and built each sequence in reverse. He particularly enjoyed selecting the shots which most clearly conveyed the concept of time running backwards. Rain drops, welding sparks, and rocks falling upwards, and dirt flying back onto shovels all proved visually compelling because they combined a familiar subject with a delightfully strange motion. It drove forward the idea that everything is built on that which came before, just as what we do now builds towards the future.