| Title | VERTICAL HOME |
| Brand | SCHMIDT |
| Product/Service | SCHMIDT |
| Category |
A12. Innovation in Production |
|
Entrant
|
QUAD PRODUCTIONS Paris, FRANCE
|
|
Idea Creation
|
FULLSIX Paris, FRANCE
|
|
Idea Creation 2
|
SCHMIDT Lièpvre, FRANCE
|
|
Production
|
QUAD PRODUCTIONS Paris, FRANCE
|
|
Production 2
|
HRCLS Paris, FRANCE
|
|
Production 3
|
BENZENE MUSIC Paris, FRANCE
|
Credits
| Neels Castillon |
Quad Productions / QUAD GROUP |
Director |
| François Brun |
Quad Productions / QUAD GROUP |
Producer |
| Guy Péchard |
Quad Productions / QUAD GROUP |
Producer |
| Bertrand Bouchet |
Fullsix |
Creative Director |
| Aurel Cablan |
Fullsix |
Copywriter |
| Anath Socroun-Benessiano |
Fullsix |
Agency Producer |
| Jérôme Krowicki |
Quad Productions / QUAD GROUP |
Production Designer |
| Eliott Mathews |
Quad Productions / QUAD GROUP |
1st Assistant Director |
| Rémi Canaple |
Quad Productions / QUAD GROUP |
Stunt Coordinator |
| Sébastien Rouquet |
HRCLS |
Editor |
| Arthur Paux |
HRCLS |
Grading |
| Louise Trojani |
HRCLS |
Post producer |
| Antoine Daubert |
HRCLS |
Post producer |
| Fred Géhant |
Quad Productions / QUAD GROUP |
Post Production Manager |
| Brice Davoli |
Benzene |
Music |
| Anthony Leblond |
HRCLS |
Sound Producer |
Write a short summary of what happens in the film
The 'Vertical Home' project was inspired by famous British mountaineer Kenton Cool. Mountaineers are extreme athletes who live in hostile environments.
We had to respect the brief to carry out the campaign "without faking it" and filming it in France in "red" (pro material). The challenge was to build a fully-functional kitchen and a walk-in closet and produce a series of documentaries covering all the stages of this adventure in order to prove that Schmidt products are ultra-customizable and adaptable for each individual and for every kind of situation, even the most extreme.
Cultural / Context information for the jury
For Schmidt, the objective is to increase traffic in its stores by 20%. After 60 years of existence of the brand, there are 730 stores in France, including 470 under the Schmidt brand, the rest for Cuisinella.
Thanks to kitchens sold for an average of between €7,000 and €15,000 and now also dressings, libraries and bathrooms, the Alsatian group achieved a turnover of €1.6 billion in 2018. Schmidt alone represents one billion. Three-quarters of its sales are made in France, the rest in Belgium, Spain, Germany, Switzerland and England.
Tell the jury about the innovation and advancements used during production. You may wish to comment on the inventive use of new or existing technology to enhance the final execution.
We have chosen to rely on a team of mountain people at all posts accustomed to high mountains. As the majority of the sites were protected, there was no question of going there. We also had to choose a location due to weather conditions to make sure everyone would be safe at 1,800 meters above sea level. Our director took climbing classes to be more comfortable. To suspend the chief operator, a 600 kg installation was designed. For two weeks, the teams slept in tents in the middle of the mountains. And to communicate, we used walkie-talkies, even if it was not always easy to pick up through the cliff. We also wanted to carry out the project in an environmentally friendly way, the kitchen was donated to a charity and everything that was used to create the path on the cliff was removed and scrupulously cleaned.