Title	PHENOMENON
Brand	AUDI
Product/Service	AUDI E-TRON
Category	A02. Script
Entrant	HONEST PRODUCTIONS GMBH Berlin, GERMANY
Idea Creation	HONEST PRODUCTIONS GMBH Berlin, GERMANY
Production	HONEST PRODUCTIONS GMBH Berlin, GERMANY

Name	Company	Position
Malte Heitmann	HONEST Productions GmbH	Creative Director
Neels Feil	Honest Productions GmbH	DOP Lighting Cameraman
Dimitrios Karras	Honest Productions GmbH	Founder

Write a short summary of what happens in the film

It is about the transformation of individual mobilty. A young man has the power to stop time and to rearange the place and his reality. By doing this he gets read for a better future.

Cultural / Context information for the jury

The film was shot in the San Francisco area, to enhance the importance of the market entrance of the new electric vehicle or further more the new mobiliy services that will be offerd in the near future. SF/ Bay area is the mekka of innovations with a world wide impact. Thats why it was aired on the event and later on availabel on all client platforms.

Provide the full film script in English.

IDEA. A phenomenon (phaenomenon) defines itself as a perceptible unit of experience that can be perceived by the senses, for example an event or an appearance. In this film, it is about the basic phenomena of electricity in a special, impressive way to set scene and thus to make both the change in automotive reality and the spirit of progress at Audi to experience. We "challenge" reality and question it by creating special visual effects on various facets of electricity: light, sound, movement, connectivity, time, gravity, and magnetism. STORY LINE. Part I: Light & Sound A man stands in an elevated position against the overwhelming light of a nocturnal skyline. He makes a short gesture towards the skyline. Off-Text: What if you could turn off all the light? With a sole flick of your fingers. All lights of the city suddenly turn off. At the same time, there is a sea of You can see them at the clear sky over the city. Off-text: And all the noise? Just listen for a moment. Can you hear it / the change? Even the background noise goes out instantly. For a brief moment there is complete silence. We wave in the stars. The sky begins to slowly turn to destruction, first slowly, then a little faster. Some shooting stars pass by. Off-text: Can you feel it / the change? The man walks through a dark, urban street. He stops and snaps. Immediately the lights go on. He schnippst again and the lights go out again. He snaps again and suddenly there is daylight. Chirping birds. The street is suddenly filled with life, passers-by pass the man, a car drives by. Part II: Connectivity, Motion & Time Off-text: Mask out every distraction. The man walks over a large intersection, which is completely empty. Nobody else is on the street, everything is extinct. Off-text: To get to the bottom of things. The man pulls out his smartphone and types in something. Then suddenly life starts again. A woman is smiling to the man. Off-Text: To scrutinize your mindset. The man goes over a place. The people around him are paralyzed, time is shining stopped. The man winds his way through the "frozen" people. Off-text: If you take everything for granted, you will finally stand still. A woman looks at a smartphone and has a coffee-to-go mug in her hand. The man takes a quick look at the smartphone and takes the cup out of her hand to take a sip. Off-Text: But if you want to get it to the fullest ... The people in the square suddenly run around the man at fast-moving speed, the only one in the middle of the picture with his coffee mug, who stops in real time - and takes another sip. Light pulses rush past him. Part III: Gravity & Magnetism Off-text: ... you need to be able to turn the world upside down. The man is back on the roof. He looks up. The picture opens: the skyline is suddenly in heaven. Off-text: Because change is not a matter of perspective. Change is the transformation of perspective. We see the shadow of the man falling like a parachutist from the upside down city in slow motion in the clouds. We see the man in big name on the head. Behind the man, the sky opens up. We see running feet on asphalt - the picture is upside down - the feet seem to run on the ceiling. Off-text: And are not the best ideas born in strong headwinds? The man is walking along a deserted highway / forest road. The picture is still up the head. The treetops rush under him, the head wind blows in his face. The picture turns again. The man is still walking, we switch to his POV and see the endless road ahead of us. Off-text: At Audi, we never look at the end of the road ... as the end of the road. The road in front of us begins to curve in space. Off-text: At Audi, we look out for the big pictures / radical ideas. Because change is our daily routine. An image of a curved thunderstorm. The man looks out of a car window, the window of the e-tron. The window reflects twitching flashes. The man snaps again and the lightning flashes into a twitching Audi light signature that forms the following letters: AUDI - Vorsprung durch Technik