| Title | FEELING GOOD |
| Brand | DEUTSCHE BAHN AG |
| Product/Service | CORPORATE CAMPAIGN 2019 |
| Category |
A06. Editing |
|
Entrant
|
BBDO Berlin, GERMANY
|
|
Idea Creation
|
BBDO Berlin, GERMANY
|
|
Media Placement
|
MINDSHARE Frankfurt, GERMANY
|
|
Production
|
ICONOCLAST Berlin, GERMANY
|
Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Heiner Twenhäfel |
BBDO Berlin GmbH |
Creative Director |
| Björn Kernspeckt |
BBDO Berlin GmbH |
Creative Director |
| Wolfgang Warzilek |
BBDO Berlin GmbH |
Associate Creative Director |
| Erick Barrios Hernandez |
BBDO Berlin GmbH |
Associate Creative Director |
| Mark Andree |
BBDO Berlin GmbH |
Managing Director |
| Merve Kocyigit |
BBDO Berlin GmbH |
Account Director |
| Pamela Sugör |
BBDO Berlin GmbH |
Project Manager |
| Sven Koesling |
BBDO Berlin GmbH |
Head of Strategic Planning |
| Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
| Allison Markert |
BBDO Berlin GmbH |
Agency Producer |
| Swantje Rummel |
Iconoclast Germany GmbH |
Executive Producer |
| Tim Augustin |
Iconoclast Germany GmbH |
Producer |
| - - |
SEHSUCHT GmbH |
Post-Production Company / Visual Effects |
| Stephanie Hülsmann |
SEHSUCHT GmbH |
Producer |
| Nina Simone |
- |
Vocals |
| Leslie Bricusse |
- |
Composer |
| - - |
Fundemental Studios GmbH |
Audio Production House |
| Ian Ruschel |
Iconoclast Germany GmbH |
Director |
| Pierre De Kerchove |
Iconoclast Germany GmbH |
Director Of Photography |
| Robert Rzeacz |
- |
Editor |
| Florian Dehmel |
SEHSUCHT GmbH |
VFX Supervisor |
| Jan Singh |
- |
SFX |
| Diana Ramovic |
- |
Make-up Artist |
| Simone Eichhorn |
- |
Styling |
| Sylvie Knetsch |
- |
Styling |
Write a short summary of what happens in the film
Thanks to over 150 eco-friendly projects, Deutsche Bahn, Germany’s railway company, is committed to protecting the environment. The film was shot all across Germany and showcases many of these projects such as falcon protection, nature hiking trails, renewable electricity trains, fish conservation, hydropower plants, solar power and giving land to beekeepers. The song ‘Feeling Good’ by Nina Simone is the beating heart of the film and gives it a lightsome tone. Each verse of the lyrics perfectly fits a green project in particular.
Tell the jury anything relevant about the edit. Do not name the editor.
The trains from Deutsche Bahn ride straight to a destination. Therefore, the edit needed to give the audience this sense of continuity too. We didn’t want to have just a series of vignettes showcasing a specific eco-friendly project. That’s why we decided to use seamless transitions that made the viewer feel as if the entire film was a smooth train ride with different entertaining stops. The song ‘Feeling Good’ by Nina Simone sets the pacing of the edit, which starts slow but picks up speed towards the end. Each verse of the lyrics is related to an actual green project from Deutsche Bahn.