Title | GIVE THEM A FACE |
Brand | ACTION AGAINST HUNGER |
Product/Service | FRITZ-KOLA’S HUMAN RIGHTS EDITION |
Category |
E03. Food / Drink |
Entrant
|
DDB BERLIN, GERMANY
|
Idea Creation
|
DDB BERLIN, GERMANY
|
Production
|
PIRATES 'N PARADISE Düsseldorf, GERMANY
|
Production 2
|
MULTIVISION HAMBURG, GERMANY
|
Production 3
|
KRANE & RABE AUDIODESIGN Berlin, GERMANY
|
Credits
Dennis May |
DDB Group Germany |
Chief Creative Officer |
Jan Harbeck |
DDB Group Germany |
Managing Creative Director |
David Mously |
DDB Group Germany |
Managing Creative Director |
Lilli Langenheim |
DDB Group Germany |
Creative Director |
Lars Jakschik |
DDB Group Germany |
Creative Director |
Anna Berlin |
DDB Group Germany |
Senior Art Director |
Chiara Chessa |
DDB Group Germany |
Senior Copywriter |
Tim Mitreuter |
DDB Group Germany |
Senior Copywriter |
Susanne Plümecke |
DDB Group Germany |
Account Director |
Kathrin Jesse |
DDB Group Germany |
Executive Strategy Director |
Christian Gampe |
DDB Group Germany |
Agency Producer |
Milena Milic |
DDB Group Germany |
Agency Producer |
Insa Rasch |
DDB Group Germany |
Account Manager |
Felix Pannach |
DDB Group Germany |
Art Assistant |
Dilek Karasu |
DDB Group Germany |
Art Assistant |
Sebastian Stöhr |
/ |
Photographer |
Tim Kallweit |
/ |
Director Of Photography |
Tim Wichmann |
Multivision Hamburg |
Director Of Photography |
Martin Trost |
DDB Group Germany |
Motion Designer |
Background
Refugees still make the news every day, and people increasingly perceive them as a faceless mass without backgrounds or reasons for leaving their homes. In this climate of indifference, it’s more important than ever to reconnect with the human side of reality. In this context the mission of the Human Rights Film Festival Berlin came to life: to show through motion pictures that refugees are individuals with personal stories. Our task was to promote the festival and help give refugees a face again.
Describe the creative idea (40% of vote)
The Human Rights Film Festival Berlin wanted to show that refugees are not just a faceless mass, but individuals with personal stories. Our task was to promote the festival and help give refugees a face again. Our target audience were German and international people in Berlin interested either in films and /or in the topic of human rights. We partnered with festival’s sponsor fritz-kola. And substituted the iconic logo of the two fritz-kola founders with portraits of refugees who were protagonists of films being shown at the festival. On the labels people could read about each refugee and were invited to join the screenings.
Describe the execution (40% of vote)
We partnered with festival sponsor fritz-kola, one of Germany’s most popular beverage labels. And substituted their iconic logo of the two fritz-kola founders with portraits of refugees who were protagonists of films being shown at the festival. On the inside of the labels people could read about each refugee and were invited to join the screenings. The bottles could be found in several typical Berlin beverage stores (in German called Späti) within the area of Berlin in the weeks leading up to the festival. They were also sold during the festival in the different cinemas.
List the results (20% of vote)
Our message reached many and created a buzz online, helping exceed the ticket sales’ expectations by 20%. Therefore, the festival had to look for bigger venues to welcome all the people interested. Also, we succeeded in helping to bring attention to the crisis by reminding people that every refugee has a story and a face.