Title | GRACE OF WASTE |
Brand | PETER SCHMIDT GROUP |
Product/Service | CLIENT MAILING |
Category |
B05. Self-promotion |
Entrant
|
PETER SCHMIDT GROUP Hamburg, GERMANY
|
Idea Creation
|
PETER SCHMIDT GROUP Hamburg, GERMANY
|
Credits
Heidrun Angerer |
Peter Schmidt Group |
Executive Creative Director |
Jana Grabau |
Peter Schmidt Group |
Designer |
Katharina Kobsev |
Peter Schmidt Groupp |
Senior Designer |
Markus Buchhammer |
Peter Schmidt Group |
Account Director Creative Services |
Tobias Gagelmann |
Peter Schmidt Group |
Head of Production |
Tobias Wördekemper |
Peter Schmidt Group |
Production |
Background
Grace of Waste makes customers and business partners aware that waste is not garbage, but a valuable raw material. From the coffee grounds that we produce every day in the agency, we developed a nourishing beauty product that helps stressed people to balance, detoxify and refresh. A high-quality Christmas present that conclusively translates the topic of sustainability into every detail: the paper is recyclable and consists of discarded coffee cups. Through embossing and cut-outs in the font, we minimize the use of printing ink. For our customers and business partners, we wanted to develop a Christmas present that would make our high design standards clear while at the same time inspiring thought. We asked ourselves: How can we translate the topic of sustainability and waste avoidance, which is on our mind every day, into a product that not only looks good, but is also useful?
Describe the creative idea (40% of vote)
Everyone in our agency needs their coffee in the morning. At least one. And thus produces coffee grounds that are thrown away, but are not actually waste – because they contain too many valuable ingredients. It can be used excellently in cosmetics because coffee grounds promote blood circulation, renew cells and are regenerative. Suddenly we noticed: Actually, we already have the right means to balance our stressful work routine in our house!
Describe the execution (40% of vote)
We developed a nourishing beauty product from waste: three soaps, supplemented by a fragrance concept that helps stressed people to balance, detoxify and refresh. We have also emphasized sustainability in production: with a font that saves printing ink and a paper made from recycled coffee cups. The result: several project inquiries from customers who also want to use resources more responsibly in their companies.
List the results (20% of vote)
Almost 1,800 copies of “Grace of Waste” were produced and sent to international clients, business partners and multipliers in mid-December. In terms of production costs, we made sure that the gift met our customers' compliance requirements.
Instagram served us as a channel for to build the suspense curve and expand the circle of people involved: among other things, we held a contest to reward the most exciting initiatives for a sustainable, resource-conserving lifestyle. Customers contacted us with concrete project enquiries and the press also became aware of our work.